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Formaloo logo — A no-code platform to build forms, automate workflows, and a...

Formaloo

A no-code platform to build forms, automate workflows, and analyze data with AI-powered insights

Founded 2020 Canada Toronto, Canada 17 employees Series A Total: $2.09M B2B, Data Analytics +1

General Information

Company Name Formaloo
Founded Year 2020
Location Canada Toronto, Canada
Employees 17
Industries B2B, Data Analytics, Marketing
Funding Stage Series A
Social

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About Formaloo

Formaloo, founded in 2020 and headquartered in Canada, is an innovative no-code platform tailored to businesses in the B2B, Data Analytics, and Marketing sectors. The company's slogan, "A no-code platform to build forms, automate workflows, and analyze data with AI-powered insights," captures its essence in providing accessible technology for non-technical teams.

Formaloo empowers businesses to craft customer engagement software and automate workflows seamlessly, eliminating the need for coding expertise. With drag-and-drop building blocks and AI-powered insights, it enables users to quickly design applications and internal tools without involving developers or data scientists.

The venture's value proposition has attracted considerable attention, leading to a €2.00M seed investment in July 2023 from notable investors including Hyde Park Venture Partners, Startup Wise Guys, Mana Ventures, and Change Ventures. This funding supports Formaloo's mission to enhance data management and collaborative workflows for businesses worldwide.

Business keywords: No-code development platform, Customer data platform, Marketing automation, Customer engagement, Audience engagement, Survey, Market research, Product research, AI-powered data expert, Business applications, Database infrastructure, Automated processes, Collaboration platform

Services & Products

Form Builder
Client Portal Builder
HR Suite
Marketing Suite
Survey Maker
Custom CRM

Target Customers

Marketing Teams Sales Teams HR Departments Remote Teams Healthcare Startups E-commerce Agencies Enterprise

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed €2.00M 4
Hyde Park Venture Partners Startup Wise Guys Mana Ventures
Hyde Park Venture Partners, Startup Wise Guys +2
01 Jul 2023
Grant $30.00K 1
DMZ
DMZ
01 Nov 2022
Seed $60.00K 1
Startup Wise Guys
Startup Wise Guys
01 Sep 2020
Seed Undisclosed 1
Startup Wise Guys
Startup Wise Guys
01 Feb 2020

Formaloo Alternatives & Competitors

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FAQ About Formaloo

A no-code platform to build forms, automate workflows, and analyze data with AI-powered insights
Formaloo was founded in 2020.
Formaloo is headquartered in Toronto, Canada.
Formaloo operates in B2B, Data Analytics and Marketing. Its work centres on No-code development platform, Customer data platform, Marketing automation and Customer engagement. Its customers include Marketing Teams, Sales Teams and HR Departments.
Formaloo has approximately 17 employees.
Formaloo has completed 4 funding rounds, raising a total of $2.09M. The latest funding stage is Series A.
Formaloo offers: Form Builder, Client Portal Builder, HR Suite, Marketing Suite, Survey Maker, Custom CRM.
Top alternatives and competitors to Formaloo include Freshpaint, Viddsee, Maestra.io, Panoplai, OpinionX. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Formaloo and Freshpaint are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Formaloo, https://bouncewatch.com/company/formaloo, updated 6 October 2025. When citing, please name BounceWatch and link this page.

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