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Formative logo — Real-time responses. Long-term growth.

Formative

Real-time responses. Long-term growth.

Founded 2013 United States Los Angeles, United States 26 employees Private Equity Total: $76.57M Big Data, EdTech +1

General Information

Company Name Formative
Founded Year 2013
Location United States Los Angeles, United States
Employees 26
Industries Big Data, EdTech, Education
Funding Stage Private Equity
Business Model SaaS, B2B, B2C
Revenue Model Subscription, Freemium, Usage Based
Social

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About Formative

Formative, established in 2013, is a cutting-edge platform operating at the intersection of Big Data and EdTech in the United States. The company aims to support real-time instruction, assessment, and educational adjustments with its all-in-one platform, appealing to educators wishing to enhance student engagement and collaborative learning.

By employing over 20 tech-enhanced item types, multimedia, and AI-driven tools, Formative provides live feedback on student responses. This capability helps address small misunderstandings before they expand into larger educational gaps. Collaboration is also fostered as the platform enables the sharing of activities, data, and instructional strategies across Professional Learning Communities (PLCs) and departments.

In its most recent funding round, Formative secured a $70.00M Private Equity Round on 15 June 2021. Key investors include Fika Ventures, MaC Venture Capital, Summit Partners, Emerson Collective, and Rethink Capital Partners, underscoring strong financial support and confidence from prominent players in the investment community.

Business keywords: EdTech, Formative Assessment, Real-Time Analytics, Student Response System, Digital Classroom, AI-Powered Education, Interactive Learning, Standards-Aligned Activities, Collaborative Learning, Live Student Feedback, Teacher Collaboration, Educational Software, Learning Platform, Data-Driven Instruction, SaaS Education

Services & Products

AI-enabled lesson creation
Real-time student assessment
Student progress tracking
Customizable feedback
Data-driven instruction

Target Customers

Teachers School districts K-12 students Administrators Educational institutions

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Private Equity Round $70.00M 5
Fika Ventures MaC Venture Capital Summit Partners
Fika Ventures, MaC Venture Capital +3
15 Jun 2021
Venture Round $6.57M -
29 Sep 2020
Pre Seed Round Undisclosed 1
Jefferson Education Accelerator
Jefferson Education Accelerator
08 Nov 2016

Formative Alternatives & Competitors

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Formative vs
Curipod
Curipod Norway

Engaging and rigorous lessons with real-time AI feedback for all subjects

27 employees
EdTech, Education
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Formative vs
Edrolo
Edrolo Australia

Measurable results built through practice

Series B
116 employees
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Formative vs
Wayfinder
Wayfinder United States

Prepare students for what's next.

Series A
122 employees
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Also compare with: Formative vs Spiral education Spiral education Formative vs Newsela Newsela View all alternatives

FAQ About Formative

Real-time responses. Long-term growth.
Formative was founded in 2013.
Formative is headquartered in Los Angeles, United States.
Formative operates in Big Data, EdTech and Education. Its work centres on EdTech, Formative Assessment, Real-Time Analytics and Student Response System. Its customers include Teachers, School districts and K-12 students.
Formative has a SaaS, B2B and B2C business model. Its revenue comes from Subscription, Freemium and Usage Based.
Formative has approximately 26 employees.
Formative has completed 3 funding rounds, raising a total of $76.57M. The latest funding stage is Private Equity.
Formative offers: AI-enabled lesson creation, Real-time student assessment, Student progress tracking, Customizable feedback, Data-driven instruction.
Top alternatives and competitors to Formative include Curipod, Edrolo, Wayfinder, Spiral education, CampusKnot. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Formative and Curipod are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Formative, https://bouncewatch.com/company/formative-1, updated 23 January 2026. When citing, please name BounceWatch and link this page.

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