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Formisimo logo — Formisimo make the world's online forms better through data...

Formisimo

Formisimo make the world's online forms better through data and through Zuko, our form analytics platform.

Founded 2014 United Kingdom Manchester, United Kingdom 3 employees Seed Total: $1.47M

General Information

Company Name Formisimo
Founded Year 2014
Location United Kingdom Manchester, United Kingdom
Employees 3
Funding Stage Seed
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Service Fee
Social

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About Formisimo

Formisimo is a UK-based company founded in 2014 that specializes in optimizing online forms through data analytics. Underpinned by its flagship platform, Zuko, the company focuses on identifying and eliminating the challenges that cause prospective customers to abandon forms and checkouts, thereby enhancing conversion rates.

The unique offering of Formisimo lies in its ease of deployment—its cloud-based software can be installed in just sixty seconds. This feature allows businesses to quickly harness insights and make incremental changes that have the potential to translate into substantial revenue growth through better customer retention without additional marketing costs.

The company last received a €200.00K Convertible Note investment from Publicis Groupe on March 1, 2017. This backing from a major industry player underscores the potential and credibility of Formisimo in the digital optimization market, marking it as a notable entity for investors seeking innovative tech solutions in e-commerce.

Business keywords: form analytics, online forms optimization, user behavior analysis, conversion rate optimization, UX improvement, checkout process enhancement, data-driven insights, customer journey analysis, form abandonment reduction, cloud-based software, digital user experience, web form tracking, e-commerce optimization, user experience design

Services & Products

Form Tracking
Session Replay
Checkout Analytics
Optimization Guides
Integration Services

Target Customers

Ecommerce Businesses Agencies Insurance Sector Finance Sector Lead Generation Companies Education Sector Gambling Industry

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Convertible Note €200.00K 1
Publicis Groupe
01 Mar 2017
Seed Undisclosed -
01 Mar 2016
Support Program $670.00K 1
Angels Den Funding
01 Sep 2015
Support Program Undisclosed 1
Pitch@Palace
Pitch@Palace
01 Mar 2015
Seed $600.00K 2
Seedcamp The North West Fund
Seedcamp, The North West Fund
01 Jun 2014

Formisimo Alternatives & Competitors

View All Alternatives
Formisimo vs
PentryForms
PentryForms Cyprus

Collect data from incomplete website forms prior to submission in real-time.

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Formisimo vs
CallPage
CallPage Poland

CallPage is the #1 tool to generate more sales calls & leads from your website.

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Formisimo vs
FarziEngineer
FarziEngineer United States

To make consumers’ E-commerce Journey so Smooth, they couldn’t imagine going back to the old way.

29 employees
E-Commerce, Internet
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FAQ About Formisimo

Formisimo make the world's online forms better through data and through Zuko, our form analytics platform.
Formisimo was founded in 2014.
Formisimo is headquartered in Manchester, United Kingdom.
Formisimo has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Service Fee.
Formisimo has approximately 3 employees.
Formisimo has completed 5 funding rounds, raising a total of $1.47M. The latest funding stage is Seed.
Formisimo offers: Form Tracking, Session Replay, Checkout Analytics, Optimization Guides, Integration Services.
Top alternatives and competitors to Formisimo include PentryForms, CallPage, FarziEngineer, Qminder. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Formisimo and PentryForms are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Formisimo, https://bouncewatch.com/company/formisimo, updated 26 September 2026. When citing, please name BounceWatch and link this page.

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