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Formulate logo — Worldclass analytics for retail promotions

Formulate

Worldclass analytics for retail promotions

Founded 2016 Sweden Sweden 4 employees Seed Total: $20.77M AI, Analytics +4

General Information

Company Name Formulate
Founded Year 2016
Location Sweden Sweden
Employees 4
Industries AI, Analytics, Big Data +3
Funding Stage Seed
Social

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About Formulate

Formulate is a Sweden-based startup established in 2016, with a focus on providing world-class analytics for retail promotions. The company's slogan, "Worldclass analytics for retail promotions," succinctly encapsulates its mission. Formulate's primary offering is an enterprise solution designed for evaluating, predicting, and planning retail promotions, catering to industries such as analytics, big data, retail, and SaaS. The most recent significant milestone for Formulate was its €3.70M Seed Round investment, which took place on 30 January 2020 and was led by J12 Ventures and henQ. This injection of funding underscores the confidence that prominent investors have in the startup's potential. Formulate's commitment to innovative analytics solutions positions it favorably in a competitive market, and the recent investment serves as a validation of its growth trajectory and potential impact in the retail analytics space. As Formulate continues to expand its reach and refine its offerings, it presents an intriguing prospect for venture capitalists seeking opportunities in the analytics and retail sectors. Prospective investors would be keen to explore the scalability and long-term viability of Formulate's business model, especially considering its successful track record and the strategic partnerships it has established. Overall, Formulate's recent investment and its unique positioning in the analytics and retail sectors make it a compelling prospect for venture capital firms seeking to capitalize on the burgeoning demand for data-driven insights in the retail industry.

Business keywords: AI-based analysis, promotion performance, retailers, suppliers, Retail DecisionCloud, merchandising decisions, POS data analytics, AI-engine, competitive intelligence, retail analytics, cloud product, sales data transformation

Funding Rounds & Investors (4)

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Funding Stage Amount Investors Lead Investors Date
Seed Round €3.70M 2
henQ
henQ, J12
30 Jan 2020
Grant €71.43K 1
EASME - EU Executive Agency for SMEs
01 Jan 2019
Venture Round kr12.00M 1
Industrifonden
Industrifonden
23 Aug 2018
Venture Round kr5.00M 3
DHS Venture Partners
DHS Venture Partners, Per Uebel +1
29 May 2017

Latest News

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Formulate Alternatives & Competitors

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Formulate vs
Greendeck
Greendeck United Kingdom

Helping retailers and brands with pricing and promotion optimisation and competitor monitoring.

11 employees
AI, Internet
Formulate vs
ClicFlyer
ClicFlyer India

Our retail analytics solutions help the largest brands and retailers with their promotion strategy....

68 employees
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Formulate vs
Competera
Competera

Optimize your retail pricing strategy with AI-driven precision for enhanced customer trust and profi...

Seed
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FAQ About Formulate

Worldclass analytics for retail promotions
Formulate was founded in 2016.
Formulate is headquartered in Sweden.
Formulate operates in AI, Analytics, Big Data, Retail, SaaS and Machine Learning. Its work centres on AI-based analysis, promotion performance, retailers and suppliers.
Formulate has approximately 4 employees.
Formulate has completed 4 funding rounds, raising a total of $20.77M. The latest funding stage is Seed.
Top alternatives and competitors to Formulate include Greendeck, ClicFlyer, Competera, Upshelf, ShopGrok. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Formulate and Greendeck are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Formulate, https://bouncewatch.com/company/formulate, updated 1 September 2025. When citing, please name BounceWatch and link this page.

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