Products

Signal Tracker Data Platform Data Enrichment API Intelligence desk

Solutions

Inward Investment & Aftercare Deal Origination Executive Search Corporate Development Signal-Based Outbound Competitive Intelligence Funding Signals Competitor Monitoring For Sales Teams For Founders For Agencies For Investors

Explore

Companies Live Signals Markets Trends

Resources

Signal Checker Blog Integrations FAQ Contact Pricing
Login Book a demo
Formulate logo — Worldclass analytics for retail promotions

Formulate

Worldclass analytics for retail promotions

Founded 2016 Sweden Sweden 4 employees Seed Total: $20.77M AI, Analytics +4

General Information

Company Name Formulate
Founded Year 2016
Location Sweden Sweden +1
Employees 4
Industries AI, Analytics, Big Data +3
Funding Stage Seed
Social

Get notified when Formulate moves

Funding, new markets, leadership changes, hiring surges — one e-mail, only when something happens.

Free · no account needed

About Formulate

Formulate is a Sweden-based startup established in 2016, with a focus on providing world-class analytics for retail promotions. The company's slogan, "Worldclass analytics for retail promotions," succinctly encapsulates its mission. Formulate's primary offering is an enterprise solution designed for evaluating, predicting, and planning retail promotions, catering to industries such as analytics, big data, retail, and SaaS. The most recent significant milestone for Formulate was its €3.70M Seed Round investment, which took place on 30 January 2020 and was led by J12 Ventures and henQ. This injection of funding underscores the confidence that prominent investors have in the startup's potential. Formulate's commitment to innovative analytics solutions positions it favorably in a competitive market, and the recent investment serves as a validation of its growth trajectory and potential impact in the retail analytics space. As Formulate continues to expand its reach and refine its offerings, it presents an intriguing prospect for venture capitalists seeking opportunities in the analytics and retail sectors. Prospective investors would be keen to explore the scalability and long-term viability of Formulate's business model, especially considering its successful track record and the strategic partnerships it has established. Overall, Formulate's recent investment and its unique positioning in the analytics and retail sectors make it a compelling prospect for venture capital firms seeking to capitalize on the burgeoning demand for data-driven insights in the retail industry.

Taxonomy: AI-based analysis, promotion performance, retailers, suppliers, Retail DecisionCloud, merchandising decisions, POS data analytics, AI-engine, competitive intelligence, retail analytics, cloud product, sales data transformation

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round •••••• 2
Investor
•••• •••• 		30 Jan 2020
Grant •••••• 1 •••• •••• 01 Jan 2019
Venture Round •••••• 1
Investor
23 Aug 2018
Venture Round •••••• 3
Investor
•••• •••• 		29 May 2017

Latest News

View All
EU-Startups Podcast | Episode 143: Rebecka Löthman Rydå, General Partner at Norrsken Evolve — Eu-startups
EU-Startups Podcast | Episode 143: Rebecka Löthman Rydå, General Partner at Norrsken Evolve
Eu-startups Nov 06, 2025
Why henQ chooses the roads less travelled: Inside the Dutch VC’s new €67.6 million fund for the “odd... — Eu-startups
Why henQ chooses the roads less travelled: Inside the Dutch VC’s new €67.6 million fund for the “odd ones out”
Eu-startups Nov 23, 2025

Formulate Alternatives & Competitors

Formulate vs
Retail Data Factory
Retail Data Factory

Cloud based data driven marketplace platform for sharing commercial retail insights and analytics.

2 employees
Formulate vs
Dudao Keji
Dudao Keji

Unleashing the potential of big data for industries, retail, real estate, finance, and e-commerce.

Series A
Information Technology, Productivity
Formulate vs
BitPhy
BitPhy Spain

BitPhy compiles and displays retail chain data in real-time, including valuable projections and pres...

2-10 employees

FAQ About Formulate

Worldclass analytics for retail promotions
Formulate was founded in 2016.
Formulate is headquartered in Sweden.
Formulate operates in the following industries: AI, Analytics, Big Data, Retail, SaaS, Machine Learning.
Formulate has approximately 4 employees.
Formulate has completed 4 funding rounds, raising a total of $20.77M. The latest funding stage is Seed.
Top alternatives and competitors to Formulate include Retail Data Factory, Dudao Keji, BitPhy, Pick 'n'​ Watch, Krunchbox. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Formulate and Retail Data Factory are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Don't just browse. Track.

Signal Tracker monitors Formulate and millions of companies for funding rounds, hiring surges, product changes, and 40+ signal types — so you never miss an opportunity.

See how it works

One analytics cookie (Google Analytics). Cookie Policy

Book a demo 30 minutes