Fortenova grupa

Fortenova grupa is a powerhouse in the Food and Beverage and Retail sectors, emerging from its predecessor, AGROKOR. Founded in 2019, this company has quickly become one of the largest business entities in Southeast Europe, employing over 45,000 people.

Headquartered in Croatia, Fortenova boasts a vast retail network of more than 2,500 stores across Croatia, Slovenia, Bosnia and Herzegovina, Serbia, and Montenegro. Through brands like Konzum, Mercator, and Idea, it provides consumers in the region with diverse retail experiences.

The group's portfolio is expansive with over 4,000 products, particularly excelling in beverage production, edible oil, fresh and processed meats. It holds authoritative market positions, backed by strong brands in industries such as mineral waters and edible oils.

Fortenova grupa was notably supported in its last investment round by HPS Investment Partners on November 3, 2022, through a secondary market investment. This highlights its appeal and growing influence in regional industry landscapes.