The unique selling point for Fraazo is its ability to offer farm-fresh produce sourced directly from farmers through collection centers spread across multiple states, ensuring one-touch delivery. Moreover, all orders are delivered in a safe and hygienic manner in under 12 hours of harvest, reflecting the company's commitment to freshness.
In addition to providing consumers with high-quality produce, Fraazo has also prioritized sharing the benefits of the business with Indian farmers. The company has forged long-term relationships with thousands of farmers, emphasizing trust and reliability as the cornerstones of their partnerships. Currently, Fraazo is serving customers in Bengaluru, Gurugram, Noida, Hyderabad, Mumbai & Pune.
The latest significant development for Fraazo is the $6.80M Series B investment secured on 11 July 2022. This investment round was led by WestBridge Capital, Sixth Sense Ventures, and Equanimity Investments, reflecting strong investor confidence in the company's potential for growth and impact in the agriculture, food delivery, food and beverage, information technology, and retail industries.