Fraenck is a sustainable fashion startup with a strong commitment to ethics and aesthetics. Founded in 2018, the company specializes in creating an exclusive collection of upcycled bags and accessories made from business waste. Embracing the limitless design possibilities of corporate waste, Fraenck's products are not only visually appealing but also locally produced, reflecting the company's concern for a sustainable future.
The company's approach to working with waste material is not seen as a waste of time but a responsibility that stimulates creativity. Their collection, known as "rerubbished rarities," is crafted from leftover material from a sailmaking workshop, hence the term "rerubbished rarities." Striving for inclusivity, Fraenck employs individuals with barriers to the job market, contributing to a socially sustainable production process that the company takes immense pride in. Furthermore, the production occurs in-house, allowing the company to monitor the conditions and preserve the art of bag making. Finally, Fraenck's stance on animal welfare is evident in their choice to use only faux leather, distancing themselves from traditional materials like leather, fur, and wool to adhere to their principles against animal cruelty in fashion.
Industries: Fashion, Manufacturing