The Netherlands
Frank about tea is a tea brand on a mission to disrupt the tea sector and create a fairer industry for all. With a slogan of "The freshest tea brand with a mission #Drinkthechange," the company is committed to selling 250 million cups of Frank tea to lift 50,000 tea farmers out of poverty within 10 years.
Despite being founded in 2016, Frank about tea has made significant strides in the E-Commerce and Food and Beverage industries. The company aims to address the imbalance in the tea sector, where smallholder farmers often receive less than 3% of the retail value of tea.
Frank about tea's strategy revolves around delivering high-quality teas directly from the plantation to consumers, bypassing middlemen and ensuring transparency from leaf to cup. Moreover, the company invests 2% of its revenues back into the farmer communities in Kenya annually, regardless of its own profitability.
While the company has garnered recognition and features in renowned publications like Forbes, BNR, Business Insider, and others, it acknowledges that it is not perfect. The brand emphasizes that transforming the tea industry for the better requires collective effort.
As of now, there is no publicly disclosed information regarding the last investment or the investors involved in Frank about tea.
