Mumbai, India
FREAKINS is a Mumbai-based denim wear brand founded in 2018 by Shaan Shah and Puneet Sehgal. The company's slogan, "Break the barrier, be freakin’ you!" reflects its commitment to bold and comfortable fashion. With a focus on daring experimentation, FREAKINS offers a wide variety of denim apparel for women, with over 35+ categories and 800+ styles. The brand prides itself on releasing new apparel every week, catering to the fast-paced demands of fashion-forward consumers.
FREAKINS has received a INR330.00M Seed Round investment on July 5th, 2023, from a consortium of prominent investors including Blume Ventures, Matrix Partners India, Sprint VC, Agastya Shah, Navin Agarwal, Ayush Wadhwa, Chakradhar Gade, Revant Bhate, Tarini Shah, and Asish Mohapatra. This investment signifies the industry's confidence in the brand's potential and its ability to capture the Indian denim wear market.
With a commitment to understanding the Gen-Z consumer, FREAKINS aims to provide fashionable denim wear that prioritizes comfort and individuality. The brand's emphasis on in-house design and meticulous manufacturing reflects its dedication to delivering high-quality, trendsetting products. Through a direct-to-consumer model and partnerships with marketplaces, FREAKINS has established a strong distribution network.
FREAKINS' ability to stay agile and relevant in the fast-paced fashion industry, along with its innovative approach to denim wear, positions the brand as a noteworthy player in the Indian e-commerce and fashion industries. The recent investment is expected to fuel the company's growth and expansion, further establishing FREAKINS as a leader in the denim wear segment, catering to the dynamic preferences of Indian consumers.
