New York, United States
Fresh, a member of the LVMH Group, stands as a distinctive player in the Health and Wellness industry. The brand was founded in 1991 by Lev Glazman and Alina Roytberg with the vision of providing beauty products that are not only effective but also indulgent. They aspired to transform skincare into a luxurious experience, integrating look, feel, and scent into each product. Headquartered in the United States, Fresh has expanded its presence to 16 countries through boutiques, digital channels, and retail partnerships.
The company is driven by a commitment to innovation, customer-centric values, and sustainability. Despite the absence of recent investment rounds, its backing by the prestigious LVMH Group underscores its market credibility and growth potential. The brand's emphasis on diversity and inclusion is core to its ethos, fostering an environment where creativity and collaboration thrive. While Fresh continues to build on its legacy, it remains an intriguing prospect for investors interested in companies with pioneering spirits and strong global positioning.
