Freshbag is a digital platform that aims to revolutionize the food supply network in Africa by connecting farmers and vendors. The company provides essential support services such as procurement, logistics, and microcredits to empower informal food businesses across the continent.
The African food supply chain heavily relies on the informal sector, where millions of street vendors work tirelessly, often in challenging conditions while contributing significantly to the economy. Despite their crucial role, many of these individuals live in poverty, struggling to support their families. Freshbag is on a mission to help 100 thousand street vendors thrive across Africa in the next 5 years, envisioning tripled income, improved working conditions, and a reliable support network.
Founded in 2019 and headquartered in Cameroon, Freshbag received a Non Equity Assistance investment on 01 January 2021 from Scaling digital Agriculture Innovations through Start-ups (SAIS). With its focus on agriculture, B2C, logistics, and supply chain, Freshbag is poised to drive positive change in the African food industry.