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Fresho logo — Order management you can love, built for fresh food wholesal...

Fresho

Order management you can love, built for fresh food wholesalers and their customers.

Founded 2015 Australia Melbourne, Australia 99 employees Series A Total: $20.23M Food and Beverage

General Information

Company Name Fresho
Founded Year 2015
Location Australia Melbourne, Australia
Employees 99
Industries Food and Beverage
Funding Stage Series A
Business Model SaaS, B2B, Marketplace
Revenue Model Subscription, Usage Based, Transaction Fee
Social

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About Fresho

Fresho is carving a niche in the Food and Beverage sector with its tailored order management platform for fresh food wholesalers. Established in 2015 and headquartered in Australia, the company leverages the founders' over 20 years of industry experience to tackle the complexities of fresh food wholesale operations.

The platform offers a comprehensive suite of services, including solutions for automating orders, picking, inventory management, delivery, invoicing, and payments. Users can either adopt the platform as their primary operational tool or integrate select solutions with existing systems, allowing for customization based on specific business needs.

In a show of confidence, Fresho secured a $14.00M Series A investment in July 2022, with backing from investors such as Second Quarter Ventures, Salta Properties, Andrew Sypkes, and Capital Zed. This investment underscores the platform's potential to streamline and enhance the fresh food supply chain.

Business keywords: Order Management, Fresh Food Wholesale, Food Suppliers, Inventory Automation, Warehouse Operations, Ecommerce Solutions, Payment Processing, Invoicing Automation, Business Operations, Logistics Management, Order Processing, Supply Chain Solutions, Food Technology, Customer Relationship Management, Online Ordering

Services & Products

Order Automation
Inventory Control
Efficient Invoicing
Comprehensive Reporting
Streamlined Operations

Target Customers

Fruit & Veg Wholesalers Meat & Poultry Wholesalers Seafood Wholesalers Food Wholesalers Business Owners/MDs Operations Managers Sales Representatives Finance Teams Venues (e.g., restaurants, retailers)

Funding Rounds & Investors (5)

View All
Funding Stage Amount Investors Lead Investors Date
Series A $14.00M 4
Second Quarter Ventures
Second Quarter Ventures, Salta Properties +2
04 Jul 2022
Series A $3.00M 4
Salta Properties, Andrew Sypkes +2
31 May 2022
Early VC $3.00M 2
David Tarascio, Geoff Tarrant
01 Jun 2019
Venture Round Undisclosed 1
Saniel Ventures
Saniel Ventures
01 Jan 2019
Seed Round $230.00K 1
Primorus Investments
01 Sep 2016

Fresho Alternatives & Competitors

View All Alternatives
Fresho vs
Aravita
Aravita Brazil

Intelligent Fresh Food Ordering for Grocers: Increased Sales and Reduced Waste

17 employees
AI, Food and Beverage
Compare Fresho vs Aravita
Fresho vs
Ohanafy
Ohanafy United States

The AI-Powered Operating System for Beverage

Seed
28 employees
Food and Beverage, Information Technology
Compare Fresho vs Ohanafy
Fresho vs
Choco
Choco Germany

The AI-powered platform to grow your food distribution business 🚀

423 employees
Food and Beverage, Marketing
Compare Fresho vs Choco
Also compare with: Fresho vs FoodByUs FoodByUs Fresho vs Afresh Afresh View all alternatives

FAQ About Fresho

Order management you can love, built for fresh food wholesalers and their customers.
Fresho was founded in 2015.
Fresho is headquartered in Melbourne, Australia.
Fresho operates in Food and Beverage. Its work centres on Order Management, Fresh Food Wholesale, Food Suppliers and Inventory Automation. Its customers include Fruit & Veg Wholesalers, Meat & Poultry Wholesalers and Seafood Wholesalers.
Fresho has a SaaS, B2B and Marketplace business model. Its revenue comes from Subscription, Usage Based and Transaction Fee.
Fresho has approximately 99 employees.
Fresho has completed 5 funding rounds, raising a total of $20.23M. The latest funding stage is Series A.
Fresho offers: Order Automation, Inventory Control, Efficient Invoicing, Comprehensive Reporting, Streamlined Operations.
Top alternatives and competitors to Fresho include Aravita, Ohanafy, Choco, FoodByUs, Afresh. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Fresho and Aravita are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Fresho, https://bouncewatch.com/company/fresho, updated 27 January 2026. When citing, please name BounceWatch and link this page.

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