Fussy

Fussy is a UK-based startup that offers a refillable natural deodorant with the slogan "Refillable Natural deodorant that doesn’t stink 💪🌍." The company, founded in 2020, aims to integrate sustainable living into daily routines by providing natural personal care products that are not only effective but also environmentally friendly. Fussy's flagship product is the UK's top-rated refillable natural deodorant, and the company prides itself on being B-Corp Certified.

With a focus on Manufacturing, Sustainability, and Wellness Beauty, Fussy is dedicated to making a positive impact in these industries. The company is headquartered in the United Kingdom. In February 2024, Fussy received a Non-Equity Assistance investment from the Tesco Accelerator Programme.

This investment signifies the recognition and support from a key player in the retail industry, showcasing Fussy's potential for growth and influence in the market. With this backing, Fussy is well-positioned to further establish itself as a leader in sustainable personal care products, catering to the increasing demand for eco-conscious alternatives.