Genusee

Genusee, established in 2016, is pioneering as the first circular economy eyewear brand, rooted in the principles of sustainability and social responsibility. By converting recycled single-use plastic water bottles into stylish eyewear, the company addresses environmental concerns, particularly sparked by the Flint Water Crisis.

Operating out of Flint, Michigan, Genusee’s mission extends beyond environmental impact. It actively creates jobs, especially targeting the structurally unemployable and those reintegrating post-incarceration, thus fostering local economic growth. As a trailblazer in the E-Commerce, Fashion, Manufacturing, and Sustainability sectors, Genusee's innovative approach aligns with increasing consumer demand for eco-friendly and socially conscious products.

The company received a Seed Round investment on April 29, 2021, from investors such as Michigan Rise and Blue Skies Ventures, reflecting confidence in the brand's potential and its impactful business model. Headquartered in the United States, Genusee presents a compelling case for future investment in socially responsible entrepreneurship.