GoldenScent is an e-commerce beauty platform based in Saudi Arabia, offering international branded perfumes and cosmetics. It serves consumers across the GCC region and over 80 countries worldwide.
Founded in 2014, GoldenScent features a vast fragrance library with over 20,000 products from diverse brands, including both international and niche offerings. The company specializes in direct-to-consumer digital-first brands such as Candy Addict, House of Sarib, and Mama Knows Best. It generates revenue through online retail of beauty and wellness products, catering to a global audience with a focus on authentic and diverse product offerings.