Iceland
GOOD GOOD is a rapidly growing brand that offers all-natural, premium, low-calorie jams and spreads with no added sugar. Launched in 2015 in Reykjavík, Iceland and entering the US market in 2017, it has quickly expanded its presence to 36 countries, reaching over 10,000+ locations both online and in stores. Their product range includes no added sugar jams, peanut butters, snack bars, chocolate spreads, syrup, mixes, and natural sweeteners, catering to a growing community of health-conscious consumers seeking naturally keto, diabetes-friendly, and low-sugar options. Their slogan, "No Added Sugar Jams & Spreads," reflects their commitment to offering products that are not only GOOD in taste but also GOOD for health.
The company's vision is to contribute to a healthier & happier world where individuals can indulge in the sweetness of life without worrying about the health risks associated with added sugar consumption. Their recent Series B investment of $20.00M on 16 May 2022 from Strategic Investment Advisors Group signifies investor confidence in the brand's potential for growth and impact within the food and beverage industry.
