Austria
goodbag - better world is a platform aimed at enabling brands to enhance their sustainable positioning while fostering stronger relationships with their customers in an interactive manner. The company's focus lies in incentivizing and rewarding sustainable consumer behavior through gamified experiences. By leveraging digital interactions, goodbag facilitates customer engagement with eco-friendly brands and collaborative impact creation. This approach not only strengthens customer loyalty but also augments the communication channel regarding corporate social responsibility initiatives.
Lying at the intersection of superior customer experiences, sustainability, and technology, goodbag empowers retailers and brands to design personalized use cases that reward customers for their sustainable actions across various industries. The flagship product, the goodbag, allows customers to plant trees and collect ocean plastic waste with each reuse, amplifying the environmental impact of their choices. It has been instrumental in elevating CSR communication and brand positioning by up to 40% among major European retailers, underscoring its effectiveness.
Established in 2016 and headquartered in Vienna, Austria with presence in Lisbon and London, goodbag received Non Equity Assistance investment on 13 October 2022, with Startup Lisboa - Rocket Program being the contributing investor.
goodbag's innovative approach, collaborative model, and commitment to sustainability make it an intriguing prospect for investors seeking opportunities in the evolving retail and sustainable consumer goods industry.
