Goodrays, founded in 2021, is a forward-thinking player in the Food and Beverage industry, headquartered in the United Kingdom. Their mission revolves around the notion that "Calmness is powerful", offering premium, natural wellbeing products that emphasize a connection to nature and personal empowerment through tranquility. The company's communication embraces the idea of "The Power of Calm", encouraging consumers to tune into their wellbeing.
The startup has successfully captured the attention of notable investors, having secured a €5.70M Series A investment in July 2025. Key contributors to this funding round include Guinness Ventures, along with prominent personalities such as Vernon Kay, Tess Daly, Ed Leigh, and Ben Skinner. This investment not only underscores the confidence in Goodrays' growth potential but also highlights its strong network and appeal within the sector. With its unique focus and strategic backing, Goodrays is well-positioned for future expansion in the natural wellbeing space.