GoodTrust logo — Smart Estate Planning

GoodTrust

Smart Estate Planning

Founded 2020 United States San Francisco, United States 15 employees Seed Total: $7.30M Analytics, Financial Services +7

General Information

Company Name GoodTrust
Founded Year 2020
Location United States San Francisco, United States
Employees 15
Industries Analytics, Financial Services, Fintech +6
Funding Stage Seed
Social

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About GoodTrust

GoodTrust is a United States-based startup founded in 2020. The company focuses on estate planning and digital security, offering comprehensive tools to preserve and share online memories. These user-friendly tools cater to both real and digital-world assets, with the added feature of managing online accounts after a user's demise through a digital executor service.

The recent milestone for GoodTrust includes a $5.00M Seed Round investment secured on 20 December 2021. The investors participating in this round include Concrete Rose Capital, Moxxie Ventures, Synetro Ventures, Daft Capital, Lane VC, Primer Holdings, Jori Pearsall, Scott Levitan, Gopi Kallayil, Nikesh Arora.

GoodTrust's mission of simplifying and securing what matters most in life has attracted notable investment interest, reflecting confidence in the startup's potential within industries such as Analytics, Financial Services, Fintech, Information Technology, Insurance, Insurtech, Legal Tech, Privacy and Security, SaaS.

The company's slogan, "Smart Estate Planning," encapsulates its commitment to offering efficient and secure solutions for individuals to safeguard their digital and real-world assets seamlessly.

Taxonomy: estate planning, digital security, online accounts management, digital executor service, smart online estate planning, digital asset management, Wills and Trusts, digital legacy, smart digital vault, legal documents, memorialization, digital last will, online privacy, data protection, personal directives

Services & Products

Estate planning tools and documents
Digital vault for organizing digital assets and online accounts

Target Customers

Individuals Families Businesses Marginalized communities

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Seed Round $5.00M 10
Concrete Rose Capital, Moxxie Ventures +8
20 Dec 2021
Seed Round $2.30M 10
Azure Capital Partners, Bling Capital +8
26 Jan 2021
Pre Seed Round Undisclosed 1
Rikard Steiber
11 Nov 2020

GoodTrust Alternatives & Competitors

View All Alternatives
GoodTrust vs
Clocr Inc.
Clocr Inc. United States

We provide peace of mind to families by enabling them to manage digital assets today & prepare for e...

Pre-Seed
25 employees
B2B, B2C
GoodTrust vs
Life After Me
Life After Me The Netherlands

Service for preparing and sharing documents for when you pass away.

Seed
10 employees
Fintech, IT
GoodTrust vs
DigitalWill.com
DigitalWill.com United States

A Whole New Way To Prepare for Afterlife — Start your Digital Will 📲 today. Available on Google Pl...

Pre-Seed
7 employees
AI, Applications

FAQ About GoodTrust

Smart Estate Planning
GoodTrust was founded in 2020.
GoodTrust is headquartered in San Francisco, United States.
GoodTrust operates in Analytics, Financial Services, Fintech, Information Technology, Insurance, Insurtech, Legal Tech, Privacy and Security and SaaS. Its work centres on estate planning, digital security, online accounts management and digital executor service. Its customers include Individuals, Families and Businesses.
GoodTrust has approximately 15 employees.
GoodTrust has completed 3 funding rounds, raising a total of $7.30M. The latest funding stage is Seed.
GoodTrust offers: Estate planning tools and documents, Digital vault for organizing digital assets and online accounts.
Top alternatives and competitors to GoodTrust include Clocr Inc., Life After Me, DigitalWill.com, Tenzing Insurance Strategies, Trust & Will. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
GoodTrust and Clocr Inc. are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for GoodTrust, https://bouncewatch.com/company/goodtrust, updated 24 March 2025. When citing, please name BounceWatch and link this page.

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