Gousto logo β€” Great-tasting recipes, ready in as little as 10 mins from th...

Gousto

Great-tasting recipes, ready in as little as 10 mins from the UK’s best value recipe box 🍳

Founded 2012 United Kingdom London, United Kingdom 1099 employees Debt Financing Total: $538.10M E-Commerce, Food Delivery +1

General Information

Company Name Gousto
Founded Year 2012
Location United Kingdom London, United Kingdom
Employees 1099
Industries E-Commerce, Food Delivery, Food and Beverage
Funding Stage Debt Financing
Offices as of Oct 2026
London, United Kingdom
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Growth Metrics Oct 15, 2026

Gousto reports approximately 0.5m customers returning to their service every year.

Product Launch Oct 12, 2026

Gousto has launched 8 new recipes developed with their Black colleagues for Black History Month, now available on their menu.

Feature Release Oct 11, 2026

Gousto has launched a new recipe called Hot Honey Gammon With Smashed Potatoes & Apple Salad, described as "Sweet meets heat, with a little crunch on the side."

Award Received Oct 08, 2026

Gousto's marketing team has received a Bronze award at the IPA Effectiveness Awards for demonstrating measurable business impact.

Promotion Launched Oct 06, 2026

Gousto has launched a new 'spooky season' offering, encouraging customers to order now to receive it by October 31st.

Market Expansion Sep 24, 2026

Gousto is engaged in Ireland website development, signaling an expansion into this new country.

About Gousto

Gousto is a UK-based startup focused on putting dinner back in the spotlight with over 250 show-stopping recipes a month. The company's slogan emphasizes their commitment to providing the best value recipe box to their customers. Gousto believes in the importance of home cooking and aims to make it accessible in today's busy world. Founded in 2012 by Timo, the company's mission is to bring families together over a good home-cooked meal. Gousto has received accolades such as a 5 out of 5 rating by The Sunday Telegraph and a 'Best Buy' recognition by Independent.co.uk. Notably, the company secured a Β£20.00M Debt Financing investment on 05 March 2023. Gousto operates in the E-Commerce, Food Delivery, and Food and Beverage industries and has grown to become one of the fastest-growing companies in the UK. With a dedicated and passionate team, Gousto continues to drive the business forward and invites potential stakeholders to get in touch.

Business keywords: recipe box delivery, home cooking, meal kit, family dinners, convenience, fast-growing company, innovative food startup, meal planning, home-cooked meals, food delivery, startup, tech-driven food service, meal subscription, recipe selection, food tech

Pricing

as listed on Oct 15, 2026

from Β£2.33 one-time per portion

  • Per order: Β£23.25 one-time per order
  • Per portion: Β£2.33 one-time per portion
Gousto's pricing page

Funding Rounds & Investors (15)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing Β£20.00M -
05 Mar 2023
Venture Round Β£50.00M 1
Grosvenor Food & AgTech
06 Feb 2023
Secondary Market $230.00M 8
Unilever Ventures, Fidelity International +6
24 Feb 2022
Venture Round Β£74.00M 1
SoftBank Vision Fund
06 Jan 2022
Debt Financing Β£37.00M 2
HSBC, Barclays Corporate Banking
06 Jan 2022
Series F Β£25.00M 2
BGF, Perwyn
02 Nov 2020
Series G Β£33.00M 4
MMC Ventures, BGF +2
15 Apr 2020
Series F Β£30.00M 5
MMC Ventures, Unilever Ventures +3
12 Jul 2019
Series E Β£18.00M 6
MMC Ventures, Angel CoFund +4
06 Jan 2019
Non Equity Assistance Undisclosed 1
Future Fifty
22 Feb 2017

View All 15 Funding Rounds

Gousto Alternatives & Competitors

View All Alternatives
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FAQ About Gousto

Great-tasting recipes, ready in as little as 10 mins from the UK’s best value recipe box 🍳
Gousto was founded in 2012.
Gousto is headquartered in London, United Kingdom.
Gousto operates in E-Commerce, Food Delivery and Food and Beverage. Its work centres on recipe box delivery, home cooking, meal kit and family dinners.
As listed on Gousto's pricing page on Oct 15, 2026: from Β£2.33 one-time per portion (Per order: Β£23.25 one-time per order; Per portion: Β£2.33 one-time per portion).
Gousto has approximately 1099 employees.
Gousto has completed 15 funding rounds, raising a total of $538.10M. The latest funding stage is Debt Financing.
Top alternatives and competitors to Gousto include Gobble, Yocomobien.es, KochAbo, Anycart, Dream Dinners. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Gousto and Gobble are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Gousto, https://bouncewatch.com/company/gousto, updated 12 October 2026. When citing, please name BounceWatch and link this page.

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