Graphyte is an AI-led marketing personalisation platform specifically designed for the betting and gaming industry. Acquired by Optimove, the company helps operators tailor the digital experience for each customer, ensuring the right games and bets are presented at the right time across various touchpoints. Founded in 2018 by industry experts, the platform is utilized by teams in marketing, customer experience, product, operations, and engineering to deliver personalized experiences and targeted marketing campaigns. Based in London, UK, Graphyte is poised to revolutionize the gaming industry with its innovative approach.
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United Kingdom Market
About Graphyte
Taxonomy: personalization engine, betting industry, gaming industry, SaaS marketplace, ultra-low latency cloud infrastructure, marketing technology, scalable, dynamic content, mobile marketing, CRM deployment, targeted advertising, content delivery
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