New York, United States
GroundTruth, founded in 2008, is a leading United States-based media platform specializing in driving in-store visits and achieving measurable business outcomes. Its core strength lies in harnessing observed real-world consumer behavior through location and purchase data to curate targeted advertising campaigns across multiple screens for its clients.
The platform stands out by offering a closed-loop solution, effectively tracking consumer responses and determining if campaigns translate into physical store visits or engagements on websites, thus quantifying the tangible business results of a brand's advertising efforts.
As of March 2026, GroundTruth secured an acquisition investment backed by ZeroToOne Partners, signaling confidence in its business model and technology. This aligns with its mission encapsulated in its slogan, "GroundTruth is a media platform that drives in-store visits and other real business results." The company's innovative approach and strong market positioning make it a promising prospect for investors in the marketing technology space.
