New York, United States
The People Platform, a subsidiary of A Stagwell Company, is an innovative enterprise software firm founded in 2016. The company is headquartered in the United States and operates within the Applications and Information Technology industries. It seeks to address the gap between consumers and companies through its robust cloud-based platform.
The platform uniquely integrates mobile and location technology, consumer surveys, third-party data, and behavioral intelligence, providing brands and marketers a deeper understanding of consumer behaviors and patterns. Key services encompass audience measurement for cinema and Digital Out-of-Home (DOOH) networks, location intelligence including foot traffic, consumer market research studies, and segmentation for targeted marketing efforts.
As part of The Marketing Cloud Platform, The People Platform complements a suite of martech tools, allowing teams to enhance their strategic speed and creativity. It stands out for delivering actionable consumer insights, though it has yet to announce any recent investment rounds or backing from investors.
-logo.jpg "NinthDecimal (Acquired by InMarket, September 2020)"){kind=logo}
