Guros

Guros is a B2B2C insurtech that has developed proprietary technology to enable any company to offer an end-to-end embeddable insurance experience. Currently, the startup enables partners such as Kavak, Creditas, and Coppel to offer an embedded auto insurance experience to their customers, featuring a one-click quotation and issuance process, as well as an end-to-end digital policy management experience. Founded in 2013 and headquartered in Mexico, Guros recently secured a significant $4.60M seed round investment on 28 July 2021 from prominent investors including Clocktower Ventures, F-Prime Capital, and COMETA.

The future plans for Guros involve expanding into new verticals such as mobile, electronic devices, and home insurance, while maintaining a focus on facilitating a great customer experience by embedding the insurance process within their partners' core purchasing process. The company operates within the Financial Services, Fintech, and Insurance industries, positioning itself as a key player in the insurtech space with its innovative approach to embedded insurance offerings.