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Gusto logo — On a mission to grow the small business economy with technol...

Gusto

On a mission to grow the small business economy with technology and heart. Trusted by 500K+ businesses.

Founded 2011 United States San Francisco, United States 4494 employees Venture round Total: $746.10M Enterprise Software, Financial Services +3

General Information

Company Name Gusto
Founded Year 2011
Location United States San Francisco, United States
Founders / Decision Makers
Team member
Employees 4494
Industries Enterprise Software, Financial Services, Fintech +2
Funding Stage Venture round
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Tiered Pricing, Service Fee
Social

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AI Insight

Bounce Watch AI
2 months ago

Gusto is strategically advancing its market position through significant AI-driven product innovation with the launch of Gusto Cofounder, an AI teammate designed to streamline small business operations. This move capitalizes on a market showing high AI adoption among new businesses and increased hiring intent, while the company also reinforces its industry leadership with consistent fintech recognition. Furthermore, Gusto is expanding its ecosystem reach by clarifying an embedded services partnership strategy, integrating its core payroll, benefits, and compliance tools into other platforms.

Signal Types
Product Launch Partnership Recognition Market Trend
Strategic Labels
AI Integration Platform Expansion Market Leadership
Next Move: Expansion
·
Impact: 9/10
·
Ideal For: Late-stage Fintech / HR Tech VCs, Growth Equity Investors

About Gusto

Gusto is a compelling player in the Enterprise Software, Financial Services, and Fintech sectors, with a strong focus on SaaS and Human Resources. Since its founding in 2011, the United States-based company has demonstrated a significant commitment to enhancing the small business economy through innovative solutions.

Currently trusted by over 500K+ businesses, Gusto provides an integrated platform that encompasses payroll, HR, benefits, and compliance. Their slogan, "On a mission to grow the small business economy with technology and heart," underscores their dual emphasis on technology and customer support, making them a critical partner for small enterprises seeking efficiency and reliability.

The company's latest financial backing came from a Venture Round investment on January 28, 2023, with Partner Ventures leading the charge. This support reflects continued investor confidence and fuels Gusto's potential to further revolutionize the sector.

Taxonomy: Human Capital Management, Payroll Processing, Benefits Administration, Time and Attendance Tracking, Employee Onboarding, HR Services, Small Business Support, Payroll Services, HR Technology, Employee Management, HR Compliance, Cloud-based HR

Services & Products

Full-service payroll
Employee benefits management
HR platform
Time and attendance tracking
Tax compliance assistance
Hiring and onboarding tools
Workers' compensation management
Financial benefits advisory

Target Customers

Small and medium-sized businesses Startups HR professionals Business owners Accountants

Pricing

as listed on Sep 29, 2026

$35–180/month

  • Contractor Only: $35/month
  • Simple: $49/month
  • Plus: $80/month
  • Premium: $180/month
Gusto's pricing page

Funding Rounds & Investors (15)

View All
Funding Stage Amount Investors Lead Investors Date
Venture Round Undisclosed 1
Partner Ventures
Partner Ventures
28 Jan 2023
Series E $55.00M 1
Friends & Family Capital
Friends & Family Capital
12 May 2022
Series E $175.00M 10
Emerson Collective Franklin Templeton Venture Capital General Catalyst
Emerson Collective, Franklin Templeton Venture Capital +8
10 Aug 2021
Series D $200.00M 5
General Catalyst Generation Investment Management T. Rowe Price
General Catalyst, Generation Investment Management +3
24 Jul 2019
Series C Undisclosed 1
SWS Venture Capital
SWS Venture Capital
18 Dec 2018
Series C $140.00M 10
Kleiner Perkins Y Combinator CapitalG
Kleiner Perkins, Y Combinator +8
31 Jul 2018
Secondary Market Undisclosed 1
Akkadian Ventures
Akkadian Ventures
16 Feb 2018
Series C Undisclosed 1
Fifth Down Capital
Fifth Down Capital
20 Sep 2017
Series B $90.00M 10
Slow Ventures Felicis Ventures Obvious Ventures
Slow Ventures, Felicis Ventures +8
21 Dec 2015
Venture Round Undisclosed 2
Pear Ventures Cota Capital
Pear Ventures, Cota Capital
25 Aug 2015

View All 15 Funding Rounds

Gusto Alternatives & Competitors

View All Alternatives
Gusto vs
PagarBook
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667 employees
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Gusto vs
Zelt
Zelt United Kingdom

The modern HRIS that unifies HR, Payroll & IT. One source of truth for your employee data.

Series A
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Gusto vs
Namely
Namely United States

Let's Build a Better Workplace

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FAQ About Gusto

On a mission to grow the small business economy with technology and heart. Trusted by 500K+ businesses.
Gusto was founded in 2011.
Gusto is headquartered in San Francisco, United States.
Gusto operates in Enterprise Software, Financial Services, Fintech, SaaS and Human Resources. Its work centres on Human Capital Management, Payroll Processing, Benefits Administration and Time and Attendance Tracking. Its customers include Small and medium-sized businesses, Startups and HR professionals.
Gusto has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Tiered Pricing and Service Fee.
As listed on Gusto's pricing page on Sep 29, 2026: $35–180/month (Contractor Only: $35/month; Simple: $49/month; Plus: $80/month; Premium: $180/month).
Gusto has approximately 4494 employees.
Gusto has completed 15 funding rounds, raising a total of $746.10M. The latest funding stage is Venture round.
Gusto offers: Full-service payroll, Employee benefits management, HR platform, Time and attendance tracking, Tax compliance assistance, Hiring and onboarding tools, Workers' compensation management, Financial benefits advisory.
Top alternatives and competitors to Gusto include PagarBook, Zelt, Namely, sumHR, Paylocity. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Gusto and PagarBook are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Gusto, https://bouncewatch.com/company/gusto-1, updated 24 July 2026. When citing, please name BounceWatch and link this page.

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