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Guul logo — Let's make engagement playful, scalable, and results-driven....

Guul

Let's make engagement playful, scalable, and results-driven. 🚀

Founded 2022 Estonia Estonia 8 employees Seed Total: $100.00K Gaming, eSports

General Information

Company Name Guul
Founded Year 2022
Location Estonia Estonia
Founders / Decision Makers
Team member
Employees 8
Industries Gaming, eSports
Funding Stage Seed
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Marketplace Fee
Offices as of Sep 2026
Tallinn, Estonia
Social

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Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Pricing Changed Oct 06, 2026

Guul changed the terms of its Free plan, removed the Enterprise plan, and added a Pay as you use plan for €47 +€1.88 per additional MAU.

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About Guul

Guul, founded in 2022 and headquartered in Estonia, operates within the Gaming and eSports industries. The company is pioneering a transformative shift in digital engagement by providing an innovative infrastructure that enhances passive digital consumption into interactive experiences.

Their offerings include an Engagement Management System (EMS) that supports brands in strategizing their engagement activities, a Scalable Tournament Infrastructure, a Frictionless Game Library, and Branded Engagement Modules. These tools facilitate increased participation and retention while gathering valuable behavioral data through gamified experiences. Guul adheres to a "Trust-First" philosophy, ensuring a GDPR-compliant and SOC2-standardized environment.

Having recently secured a €100.00K Seed investment as of October 1, 2023, Guul is poised for growth. Their mission to enhance user engagement offers promising opportunities for investors looking to capitalize on innovative engagement solutions.

Business keywords: Digital Engagement Platform, Gamification, Employee Engagement, Audience Engagement, Community Building, Social Games, Game-Based Events, Online Event Management, Remote Team Building, Corporate Event Management, Behavioral Data Insights, Customer Interaction, Loyalty Solutions, Cross-Platform Gaming, GDPR Compliant Solutions

Services & Products

Gamespace
Embedded Games
Eventspace
Tournament Hub
Social Games
Puzzle Games
Predictors
Customization & Control

Target Customers

Corporate Teams Event Organizers Digital Platforms Enterprises Remote Teams Marketing Campaigns

Pricing

as listed on Oct 14, 2026

Free plan · €47/month

  • FREE: free
  • 250 Monthly: €47/month
Guul's pricing page

Funding Rounds & Investors (1)

View All
Funding Stage Amount Investors Lead Investors Date
Seed €100.00K -
01 Oct 2023

Guul Alternatives & Competitors

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FAQ About Guul

Let's make engagement playful, scalable, and results-driven. 🚀
Guul was founded in 2022.
Guul is headquartered in Estonia. As of Sep 2026, it also has offices in Tallinn, Estonia.
Guul operates in Gaming and eSports. Its work centres on Digital Engagement Platform, Gamification, Employee Engagement and Audience Engagement. Its customers include Corporate Teams, Event Organizers and Digital Platforms.
Guul has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Marketplace Fee.
As listed on Guul's pricing page on Oct 14, 2026: Free plan · €47/month (FREE: free; 250 Monthly: €47/month).
Guul has approximately 8 employees.
Guul has completed 1 funding round, raising a total of $100.00K. The latest funding stage is Seed.
Guul offers: Gamespace, Embedded Games, Eventspace, Tournament Hub, Social Games, Puzzle Games, Predictors, Customization & Control.
Top alternatives and competitors to Guul include BEAT THE BOMB, Dare Drop, 1v1Me, Fanspole, Fancision. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Guul and BEAT THE BOMB are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Guul, https://bouncewatch.com/company/guul, updated 20 September 2026. When citing, please name BounceWatch and link this page.

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