Turkey
Habit is a Turkish startup founded in 2014 that specializes in providing natural, gluten-free, and refined sugar-free products through its own production facilities. Its offerings include 3 distinct services. Firstly, Habit operates Cafe-Restaurant businesses for corporate clients as well as proprietary and franchise outlets, including locations such as Kanyon AVM. Secondly, they prepare and deliver 3 meals a day, produced in the same philosophy but gluten-free, in Istanbul. Thirdly, they produce natural and additive-free snacks, such as crackers, biscuits, and cakes, utilizing low glycemic index ingredients like chickpea flour and almond flour.
Regarding the target industries, Habit operates within the Food and Beverage, Health Care, and Health and Wellness sectors, tapping into the growing demand for healthier food options. As of now, there is no public information about their last investment or the involved investors.
