Happiest Baby (the maker of SNOO)

Happiest Baby, the creator of the innovative SNOO Smart Sleeper, is a trailblazer in the field of Health Care, IoT, and Life Sciences. Founded in 2001, the company is devoted to enhancing parenting through technology, holding its headquarters in the United States.

The company is recognized for tackling prevalent parental challenges such as infant exhaustion and sleep safety through its flagship product, the SNOO Smart Sleeper. This IoT-enabled baby bed employs AI-driven algorithms to detect infant fussing and automatically respond with soothing motions and sounds, aiming to reduce sleep-related risks and improve infant sleep quality. Developed by a collaborative team including Dr. Harvey Karp, Yves Béhar, and Dr. Deb Roy, SNOO has gained critical acclaim, further validating its success with numerous awards and endorsements from families worldwide.

Significantly advancing its objectives, Happiest Baby secured a $45.00M Series C investment on June 1, 2021, from esteemed investors such as Lauder Partners and Bulb Capital AG. With bold goals to create a vast infant data set and dominate the burgeoning smart parenting device market, the company continues to grow its impact. By combining pioneering technology and scientific insights, Happiest Baby aims to revolutionize childcare on a global scale.