Heidi, with the slogan "Find your freedom with Heidi," is revolutionizing the traditional ski holiday industry. Founded in 2018, the company addresses the frustrations associated with typical package ski holidays by offering a customizable experience that combines advanced technology with a passionate team of skiers.
Heidi is headquartered in the United Kingdom and operates in the Travel and Tourism industry. As the fastest growing ski travel business in the UK, Heidi enables customers to search and book from thousands of ski holidays quickly, customize trips across over 300 resorts, and secure all necessary extras in a single transaction. Their comprehensive service also includes continuous support throughout the holiday, ensuring peace of mind for travelers.
The company has gained substantial traction, recently securing a £5.60M Early VC investment on 01 June 2024 from notable investors such as Active Partners and Mercia. This investment underscores Heidi's potential to shake up the ski holiday market further, establishing it as a youthful and innovative market leader.