HEROW, founded in 2007, is revolutionizing the way mobile applications interact with users through its advanced location intelligence solutions. With the slogan "Powered by location intelligence HEROW enables mobile applications to enrich users' experience," the company provides a straightforward SaaS platform targeted at understanding and enhancing user engagement by leveraging data on everyday behaviors and real-life events.
Operating across a diverse array of industries including AI, Big Data, Information Technology, and Marketing, HEROW is committed to user privacy, aligning itself with GDPR and CCPA regulations. Headquartered in both Paris and New York, the company's international footprint is set to expand with the help of an $18.6 million Series B funding round secured in September 2019. Leading this investment were Siparex Groupe, Xerys Capital, and Calao Finance.