HG Insights (Advertising, Analytics) — Funding, Investors & Signals 2026

HG Insights

Your tech ecosystem is complicated. Finding buyers shouldn’t be.

Founded 2010

Santa Barbara, United States 749 employees Private Equity Total: $18.26M Advertising, Analytics +3

HG Insights is a technology intelligence company founded in 2010, headquartered in the United States. The company's slogan - "HG Insights empowers decision-makers with objective data and actionable insights to make them more successful," reflects its core mission. HG Insights provides data-driven Go-To-Market insights to 90% of Fortune 100 B2B tech companies across various industries such as Advertising, Analytics, Big Data, and Information Technology. The company's proprietary Technology Intelligence offers granular insights into IT installations, spend, contract, and Intent, paired with cloud product usage, adoption, and spend. This data empowers global businesses to analyze markets and target prospects with precision and confidence. HG Insights' solutions, including the HG Platform, Market Intelligence, Contextual Intent, Functional Area Intelligence, Cloud Dynamics, HG Salesforce Connector, HG for Capital Markets, and HG for LinkedIn, have enabled their customers to achieve unprecedented results in their marketing and sales programs. In January 2021, HG Insights secured a Private Equity Round investment from Riverwood Capital Partners. This investment reflects the confidence of investors in the company's ability to continue delivering value through its innovative technology intelligence solutions. With a strong track record and backing from reputed investors, HG Insights is well-positioned to further solidify its presence in the technology intelligence space and continue driving growth and success for its clients.

Funding Stage	Amount	Investors	Lead Investors	Date
Private Equity Round	••••••	1		05 Jan 2021
Series B	••••••	4		24 Mar 2016
Series A	••••••	3		06 May 2014
Seed Round	••••••	2	•••• ••••	13 Mar 2013
Seed Round	••••••	-		26 Dec 2012

Funding Stage

Amount

Investors

Lead Investors

Date

Private Equity Round

••••••

05 Jan 2021

Series B

••••••

24 Mar 2016

Series A

••••••

06 May 2014

Seed Round

••••••

•••• ••••

13 Mar 2013

Seed Round

••••••

26 Dec 2012

FAQ About HG Insights

Your tech ecosystem is complicated. Finding buyers shouldn’t be.

HG Insights was founded in 2010.

HG Insights is headquartered in Santa Barbara, United States.

HG Insights operates in the following industries: Advertising, Analytics, Big Data, Information Technology, CRM and Sales.

HG Insights has approximately 749 employees.

HG Insights has completed 7 funding rounds, raising a total of $18.26M. The latest funding stage is Private Equity.

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