China
Hippo & Crate Ltd, founded in 2016, is a subscription-based D2C oral care brand that is rapidly evolving into a top-tier lifestyle brand within the personal care CPG industry. Positioned as the DollarShaveClub of the U.S., with MUJI aesthetics, it is part of the generational oral care upgrade in China and is capitalizing on the continent's consumption upgrade trend. The company's mission is to enhance customers' appearance and well-being, achieved by meticulously crafting high-quality, aesthetically pleasing oral care products with superior ingredients.
This disruptive startup has adopted a relatively simple, vertically integrated, and digital-native business model, challenging major players like P&G and Unilever by circumventing retailers and directly selling to consumers. Hippo & Crate builds a dedicated fan base through word-of-mouth tactics, positioning itself in stark contrast to industry behemoths that rely heavily on broadcast advertising. Notably, the company's last investment was a Seed Round investment at 12 November 2018 from Haitao Capital.
With its headquarters in China, Hippo & Crate is at the forefront of the shifting landscape in oral care, leveraging its unique approach to disrupt traditional market dynamics. In an era where "brushing is the new Sexy," the company exhibits a promising trajectory in the consumer goods and e-commerce sectors, reflecting a potential investment opportunity for venture capital entities seeking exposure to innovative and forward-thinking ventures.
