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HockeyStack logo — The Command Center for B2B Revenue Teams.

HockeyStack

The Command Center for B2B Revenue Teams.

Founded 2021 United States San Francisco, United States 63 employees Total: $22.70M Marketing

General Information

Company Name HockeyStack
Founded Year 2021
Location United States San Francisco, United States
Employees 63
Industries Marketing
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Offices as of Sep 2026
San Francisco, United States London, United Kingdom
Social

BounceWatch is an independent company data service, not affiliated with HockeyStack. To contact HockeyStack, visit hockeystack.com.

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How does HockeyStack compare?

A PDF of HockeyStack and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

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Meeting HockeyStack soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

Recorded by Bounce Watch from public sources. Every entry below carries the date we observed it, and when we have not looked recently the page says so rather than leaving silence to imply nothing happened.

Growth Metrics Oct 01, 2026

HockeyStack reported that one of their blog posts received 571 visits in the last 60 days.

Feature Release Sep 23, 2026

HockeyStack launched new Agent Connectivity, allowing integrations with AI agents and internal tools to configure and read its data for autonomous GTM operations.

New Partnership Sep 23, 2026

HockeyStack announced new integrations, including with Webflow, enabling autonomous AEO by connecting content performance data for editing and publishing.

Get alerts when HockeyStack shows new signals

AI Insight

Bounce Watch AI
1 month ago

HockeyStack has recently undergone a significant strategic refresh, marked by a substantial 68% website update and active recruitment for two new positions in August 2026. These simultaneous actions signal a proactive move towards scaling operations and potentially unveiling new product capabilities or a re-positioned market offering, indicating a period of dynamic growth and development.

Signal Types
Hiring Product Update
Strategic Labels
Market Re-positioning Talent Acquisition Growth Initiative
Next Move: Product Launch
·
Impact: 7/10
·
Ideal For: B2B SaaS Growth Investors - Series B

About HockeyStack

HockeyStack, founded in 2021, has quickly positioned itself as a pivotal player in the Marketing industry. With the slogan, "The Command Center for B2B Revenue Teams," it offers a comprehensive platform that empowers marketing teams to drive pipeline efficiency and expedite deal closures, utilizing modern attribution models, holistic buyer journey insights, and robust account analytics.

Headquartered in the United States, HockeyStack stands out for its capability to address complex B2B marketing challenges, providing valuable insights that enable marketing functions to align more closely with revenue objectives.

Investors have shown significant confidence in its potential, as evidenced by the latest Early VC investment on 01 April 2026. Key investors include industry giants such as Bessemer Venture Partners, Y Combinator, and Uncorrelated. Their involvement underscores a shared belief in HockeyStack's innovative approach and market potential.

Taxonomy: B2B Revenue, Marketing Optimization, Sales Enablement, Modern Attribution, Buyer Journey Analytics, Account Insights, Pipeline Management, Deal Closure Efficiency, Holistic Marketing, Sales and Marketing Alignment, Data-Driven Strategies, Revenue Growth, Customer Journey Mapping

Services & Products

Marketing Attribution
Sales and Marketing Data Integration
Customer Journey Mapping
Analytics and Reporting Solutions
AI-Powered Marketing Insights

Target Customers

Marketing Leaders Sales Leaders GTM Operations Teams Enterprise GTM Teams B2B Marketers

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Early VC Undisclosed 3
Bessemer Venture Partners Y Combinator
Bessemer Venture Partners, Y Combinator +1
01 Apr 2026
Series A $20.00M 4
Bessemer Venture Partners Y Combinator Uncorrelated Fund
Bessemer Venture Partners, Y Combinator +2
01 Jan 2025
Seed $2.70M 6
Madrona Soma Capital Y Combinator
Madrona, Soma Capital +4
01 Nov 2023
Support Program Undisclosed 1
Y Combinator
Y Combinator
01 Jun 2023

Latest News

View All
QNBEYOND Hızlandırma Programı'nın 8. dönemine kabul edilen 9 girişim — Webrazzi
QNBEYOND Hızlandırma Programı'nın 8. dönemine kabul edilen 9 girişim
Webrazzi May 05, 2026
HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B Marketers — Prnewswire.com
HockeyStack integrates with LinkedIn to revolutionize ad influence measurement for B2B Marketers
Prnewswire.com Nov 23, 2025
Conversion Raises $28 Million in Series A — Thesaasnews.com
Conversion Raises $28 Million in Series A
Thesaasnews.com Aug 04, 2025
James Spoor Launches Octopipe: Reimagining Data Pipelines for the AI Era — Techtimes.com
James Spoor Launches Octopipe: Reimagining Data Pipelines for the AI Era
Techtimes.com Jun 25, 2025
HockeyStack, A serisi yatırım turunda 20 milyon dolar yatırım aldı — Webrazzi
HockeyStack, A serisi yatırım turunda 20 milyon dolar yatırım aldı
Webrazzi Jan 28, 2025
Exclusive: HockeyStack raises $20M for marketing analytics — Axios.com
Exclusive: HockeyStack raises $20M for marketing analytics
Axios.com Jan 28, 2025

HockeyStack Alternatives & Competitors

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HockeyStack vs
CaliberMind
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Series A
31 employees
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HockeyStack vs
Dreamdata
Dreamdata Denmark

Answer any question about marketing's impact and know where to invest next.

Series B
111 employees
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Compare HockeyStack vs Dreamdata
HockeyStack vs
6sense
6sense United States

6sense reimagines the way revenue teams create, manage and convert pipeline into revenue.

Series E
1651 employees
Marketing
View all alternatives

FAQ About HockeyStack

The Command Center for B2B Revenue Teams.
HockeyStack was founded in 2021.
HockeyStack is headquartered in San Francisco, United States. As of Sep 2026, it also has offices in London, United Kingdom.
HockeyStack operates in Marketing. Its work centres on B2B Revenue, Marketing Optimization, Sales Enablement and Modern Attribution. Its customers include Marketing Leaders, Sales Leaders and GTM Operations Teams.
HockeyStack has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
HockeyStack has approximately 63 employees.
HockeyStack has completed 4 funding rounds, raising a total of $22.70M.
HockeyStack offers: Marketing Attribution, Sales and Marketing Data Integration, Customer Journey Mapping, Analytics and Reporting Solutions, AI-Powered Marketing Insights.
Top alternatives and competitors to HockeyStack include CaliberMind, Dreamdata, 6sense, RevenueHero, Showpad. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
HockeyStack and CaliberMind are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for HockeyStack, https://bouncewatch.com/company/hockeystack, updated 21 September 2026. When citing, please name BounceWatch and link this page.

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