HowNow, founded in 2019 and headquartered in the United Kingdom, operates within the EdTech, Education, and Internet industries. The company's mission, encapsulated by its slogan, "Engage your team with the learning they need when they need it, everywhere they already work," underscores its commitment to seamlessly integrating learning into the workplace.
Unlike traditional LMS platforms that merely push content, HowNow offers an innovative solution powered by AI to align learning with business skill requirements, eliminating administrative burdens, guesswork, and content overload.
The company's potential has been validated by a significant £7.50M Series A investment received on 01 February 2025. This investment round was led by prominent investors Fuel Ventures, Mercia, and Pearson, highlighting the confidence these institutions have in HowNow's growth trajectory and market impact.