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HowNow logo — Engage your team with the learning they need when they need...

HowNow

Engage your team with the learning they need when they need it, everywhere they already work.

Founded 2019 United Kingdom London, United Kingdom 90 employees Series A Total: $15.70M EdTech, Education +1

General Information

Company Name HowNow
Founded Year 2019
Location United Kingdom London, United Kingdom
Employees 90
Industries EdTech, Education, Internet
Funding Stage Series A
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Tiered Pricing
Social

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How does HowNow compare?

A PDF of HowNow and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

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About HowNow

HowNow, founded in 2019 and headquartered in the United Kingdom, operates within the EdTech, Education, and Internet industries. The company's mission, encapsulated by its slogan, "Engage your team with the learning they need when they need it, everywhere they already work," underscores its commitment to seamlessly integrating learning into the workplace.

Unlike traditional LMS platforms that merely push content, HowNow offers an innovative solution powered by AI to align learning with business skill requirements, eliminating administrative burdens, guesswork, and content overload.

The company's potential has been validated by a significant £7.50M Series A investment received on 01 February 2025. This investment round was led by prominent investors Fuel Ventures, Mercia, and Pearson, highlighting the confidence these institutions have in HowNow's growth trajectory and market impact.

Business keywords: AI-Powered Learning, Interactive Video Lessons, Online Learning Platform, Expert-Learner Connection, Live Online Classes, Skills Development, Corporate Training, EdTech Startup, Upskilling, Knowledge Sharing, Intelligent Learning, Skills Gap Solutions, Workshops, Business Training, Learning Management System

Services & Products

Intelligent Learning Platform
HowNow AI
HowNow Guru
HowNow+ Content Library
Automated Onboarding
AI Coach

Target Customers

L&D Professionals HR Teams Enterprise Businesses Modern Businesses Leadership Teams Employee Development Teams

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series A £7.50M 3
Fuel Ventures Mercia Pearson
Fuel Ventures, Mercia +1
01 Feb 2025
Series A £4.00M 2
Mercia Pearson
Mercia, Pearson
01 Feb 2023
Seed $3.00M 4
Fuel Ventures Murray Capital
Fuel Ventures, Murray Capital +2
01 Oct 2019
Seed £1.20M 1
Fuel Ventures
Fuel Ventures
01 Apr 2017

HowNow Alternatives & Competitors

View All Alternatives
HowNow vs
englease*
englease* United Arab Emirates

LANGUAGE IS POWER

Seed
18 employees
EdTech, Education
Compare HowNow vs englease*
HowNow vs
HARDSKILLS
HARDSKILLS Singapore

Soft skills training at scale for corporates #futureofwork. #Softskillsarethehardskills

Non Equity Assistance
28 employees
B2B, EdTech
Compare HowNow vs HARDSKILLS
HowNow vs
Scaffold Education
Scaffold Education Brazil

Resultados pela Aprendizagem

63 employees
EdTech, Education
View all alternatives

FAQ About HowNow

Engage your team with the learning they need when they need it, everywhere they already work.
HowNow was founded in 2019.
HowNow is headquartered in London, United Kingdom.
HowNow operates in EdTech, Education and Internet. Its work centres on AI-Powered Learning, Interactive Video Lessons, Online Learning Platform and Expert-Learner Connection. Its customers include L&D Professionals, HR Teams and Enterprise Businesses.
HowNow has a B2B, SaaS and Platform business model. Its revenue comes from Subscription and Tiered Pricing.
HowNow has approximately 90 employees.
HowNow has completed 4 funding rounds, raising a total of $15.70M. The latest funding stage is Series A.
HowNow offers: Intelligent Learning Platform, HowNow AI, HowNow Guru, HowNow+ Content Library, Automated Onboarding, AI Coach.
Top alternatives and competitors to HowNow include englease*, HARDSKILLS, Scaffold Education, Shikho, Udemy. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
HowNow and englease* are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for HowNow, https://bouncewatch.com/company/hownow-1, updated 25 September 2026. When citing, please name BounceWatch and link this page.

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