IAB is an influential player in the digital economy, empowering media and marketing industries. Established in 1996 and headquartered in New York City, the Interactive Advertising Bureau boasts a membership of over 700 leading media companies, brands, agencies, and technology firms. It is dedicated to developing technical standards and solutions through its affiliation with the IAB Tech Lab. The trade group conducts essential research on interactive advertising while advocating for its members' interests in the public policy arena in Washington, D.C. Furthermore, the organization focuses on professional development and promoting workforce diversity. By providing critical education on digital marketing, IAB reinforces the significance of this sector to the broader business community. As of now, there is no publicly available information on IAB's last investment and the involved investors.
IAB
IAB empowers the media and marketing industries to thrive in the digital economy.
Founded 1996
New York, United States
703 employees
Advertising, Digital Media +3
New York, United States
703 employees
Advertising, Digital Media +3
General Information
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United States Market
Advertising
About IAB
Taxonomy: Media Industry, Technology Firms, Professional Development, Public Policy Advocacy
No funding data available for IAB yet.
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FAQ About IAB
IAB empowers the media and marketing industries to thrive in the digital economy.
IAB was founded in 1996.
IAB is headquartered in New York, United States.
IAB operates in the following industries: Advertising, Digital Media, Education, Internet, Platforms.
IAB has approximately 703 employees.
Top alternatives and competitors to IAB include IAB UK, Adform, Adform, MARKETING-INTERACTIVE, Purpose Worldwide. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
IAB and IAB UK are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.
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