Impact Data is an Australian startup that focuses on helping businesses connect with their customers and boost visitation. Founded in 2000 in Melbourne, the company has grown organically, still being owned and operated by its original founders. The company's slogan, "We help you connect with your customers and get more visits." emphasizes its primary goal of enhancing customer engagement and foot traffic for its clients.
Specializing in Information Technology and Marketing industries, Impact Data offers automated customer retention solutions to various sectors across Australasia, UK, and Europe, including clubs, hotels, restaurants, cafes, franchises, QSRs, and retail and online businesses. Their services involve the collection of customer, transactional, and visitation data from business systems such as membership, POS, and online ordering.
By consolidating customer data into a unified application, Impact Data aims to empower businesses to influence consumer behavior, stimulate demand, and ultimately drive increased visitation and sales. Despite their two-decade presence in the market, there is no public record of their last investment or the associated investors.