Improvado

Improvado is a United States-based startup, founded in 2015, aiming to revolutionize the field of marketing analytics by offering automated solutions for marketing reporting and budget decision-making.

With its slogan, "Accelerate your business growth with marketing data you can finally trust," Improvado positions itself as a critical tool for marketing teams seeking to streamline their analytic processes. The platform integrates with over 500 marketing and sales platforms, providing a comprehensive overview of marketing performance. Notably, Improvado automates the extraction, normalization, and visualization of data, enabling users to understand customer journeys and attribute revenue effectively, as well as to calculate complex metrics like CLV or CAC.

In its latest financial move, Improvado secured a $22.00M Series A investment on 12 May 2022, led by Updata Partners. This significant financial backing signals strong confidence in Improvado's potential to impact the advertising, analytics, data analytics, and marketing sectors. For investors, this company represents an intriguing opportunity in the growing analytics market.