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Funnel logo — The global marketing intelligence platform.

Funnel

The global marketing intelligence platform.

Founded 2014 Sweden Sweden 407 employees Total: $204.10M Advertising, Analytics +4

General Information

Company Name Funnel
Founded Year 2014
Location Sweden Sweden
Employees 407
Industries Advertising, Analytics, Big Data +3
Business Model SaaS, B2B, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

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AI Insight

Bounce Watch AI
2 months ago

Funnel's recent, substantial 58% website update indicates a significant strategic move, likely involving a refined value proposition, enhanced product capabilities, or a repositioning in the marketing intelligence landscape. This digital transformation, alongside minimal current hiring, suggests a focused internal development period culminating in a refreshed market presence. The company appears to be consolidating its offerings and optimizing its messaging.

Signal Types
Product Marketing Strategy
Strategic Labels
Product Evolution Market Repositioning Strategic Communication
Next Move: Product Launch
·
Impact: 8/10
·
Ideal For: Growth Equity Investors — Marketing SaaS, AI-driven Data Platform VCs

About Funnel

Funnel, founded in 2014 and headquartered in Sweden, is a leading player in the Advertising, Analytics, Big Data, Data Analytics, SaaS, and Marketing industries. Positioned as The global marketing intelligence platform, Funnel empowers thousands of marketers from renowned brands like Havas Media, Home Depot, and Publicis to orchestrate their data effectively.

By offering a comprehensive suite that enables clients to connect, explore, visualize, and measure data, Funnel transforms complex data into actionable insights, fostering business growth and competitiveness. This holistic approach ensures all pivotal functions are accessible within one platform, making data management efficient and robust.

Recently, on 01 January 2026, Funnel secured an $80.00M Debt Financing investment from notable investors Hercules Capital and HSBC Innovation Banking, underscoring strong investor confidence in its vision and market positioning.

Business keywords: Marketing Intelligence, Data Integration, Business Intelligence Tools, Advertising Analytics, Marketing Technology, Data Visualization, Data Automation, Marketing Reporting, ETL (Extract, Transform, Load), Data Aggregation, Online Advertising, E-commerce Analytics, Media Agency Solutions, Data as a Service, Marketing Dashboard

Services & Products

Data Hub
Integration and Reporting Solutions
Marketing Measurement and Attribution
AI and Agentic Platforms

Target Customers

Marketers Data Teams IT Engineers Agencies B2C Companies B2B Companies

Funding Rounds & Investors (6)

View All
Funding Stage Amount Investors Lead Investors Date
Debt Financing $80.00M 2
Hercules Capital HSBC Innovation Banking
Hercules Capital, HSBC Innovation Banking
01 Jan 2026
Late VC €57.10M 7
Balderton Capital Eight Roads Ventures F-Prime Capital
Balderton Capital, Eight Roads Ventures +5
01 Oct 2021
Series B $47.00M 6
Balderton Capital Eight Roads Ventures Industrifonden
Balderton Capital, Eight Roads Ventures +4
01 Jan 2020
Series B €7.00M 4
Balderton Capital Industrifonden Oxx
Balderton Capital, Industrifonden +2
01 Feb 2019
Series A $10.00M 3
Balderton Capital Industrifonden Zobito
Balderton Capital, Industrifonden +1
01 Sep 2017
Seed $3.00M 1
Industrifonden
Industrifonden
01 Jun 2013

Latest News

View All
Sweden's top-funded tech companies in H1 2026 — Tech
Sweden's top-funded tech companies in H1 2026
Tech Aug 27, 2026
RobCo raises $100M, 2150 closes €210M Fund II, and reinventing the lightbulb — Tech
RobCo raises $100M, 2150 closes €210M Fund II, and reinventing the lightbulb
Tech Jan 30, 2026
Funnel secures $80M debt facility — Tech
Funnel secures $80M debt facility
Tech Jan 28, 2026
EU-Startups Podcast | Episode 143: Rebecka Löthman Rydå, General Partner at Norrsken Evolve — Eu-startups
EU-Startups Podcast | Episode 143: Rebecka Löthman Rydå, General Partner at Norrsken Evolve
Eu-startups Nov 06, 2025
The AI paradox: Overhyped in the short term, underinvested in the long term — Tech
The AI paradox: Overhyped in the short term, underinvested in the long term
Tech Mar 17, 2025
London-based Oxx closes €172 million second fund generation to power the growth of European SaaS sca... — Eu-startups
London-based Oxx closes €172 million second fund generation to power the growth of European SaaS scaleups
Eu-startups Jan 23, 2024

Funnel Alternatives & Competitors

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Funnel vs
Adverity
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Funnel vs
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Funnel vs
CloverDX
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FAQ About Funnel

The global marketing intelligence platform.
Funnel was founded in 2014.
Funnel is headquartered in Sweden.
Funnel operates in Advertising, Analytics, Big Data, Data Analytics, SaaS and Marketing. Its work centres on Marketing Intelligence, Data Integration, Business Intelligence Tools and Advertising Analytics. Its customers include Marketers, Data Teams and IT Engineers.
Funnel has a SaaS, B2B and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Funnel has approximately 407 employees.
Funnel has completed 6 funding rounds, raising a total of $204.10M.
Funnel offers: Data Hub, Integration and Reporting Solutions, Marketing Measurement and Attribution, AI and Agentic Platforms.
Top alternatives and competitors to Funnel include Adverity, Supermetrics, CloverDX, Grow.com | No-Code, Full-Stack BI, Holistics Data. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Funnel and Adverity are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Funnel, https://bouncewatch.com/company/funnel, updated 5 August 2026. When citing, please name BounceWatch and link this page.

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