Australia
Impulse Screen Media (ISM), founded in 2013 in Sydney, is a forward-thinking technology company operating at the intersection of advertising, analytics, information technology, marketing, and media. The company's unique platform captures real-time data from television broadcasts, enhancing digital media buying for brands and agencies through its integration with major Demand Side Platforms (DSPs).
ISM made strategic expansions, acquiring inc Digital Media in 2020 and subsequently merging with the Merchantwise Group in 2021, solidifying its role as a leading brand partnerships agency. Now a part of the Merchantwise Group, ISM's proprietary Automatic Content Recognition (ACR) platform also powers a comprehensive Television Analytics solution.
With operations spanning Australia and Asia, the last known financial event for ISM was a Series A investment on January 1, 2019. This distinctive combination of technology and strategic partnership positions ISM, now under the Merchantwise Group, as a notable player in the industry.
