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MediaAlpha logo — MediaAlpha uses technology and data science to help business...

MediaAlpha

MediaAlpha uses technology and data science to help businesses optimize their customer acquisition efforts.

Founded 2011 United States Los Angeles, United States 143 employees Post-IPO Secondary Total: $145.40M Advertising, Analytics +5

General Information

Company Name MediaAlpha
Founded Year 2011
Location United States Los Angeles, United States
Employees 143
Industries Advertising, Analytics, Insurance +4
Funding Stage Post-IPO Secondary
Social

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About MediaAlpha

MediaAlpha, founded in 2012, is a company that uses technology and data science to help businesses optimize their customer acquisition efforts. Their advertising, analytics, insurance, and internet solutions are tailored to reach consumers in high-consideration categories like property & casualty insurance, health and life insurance, personal finance, travel, and education. The company aims to maximize the value of every consumer interaction, whether by generating demand or optimizing existing shopper traffic. In their latest $125.40M Post-IPO Secondary investment on 07 May 2024, MediaAlpha secured funding for its innovative approach. As a United States based company, MediaAlpha continues to attract investment interest for its unique tech-driven solutions in the customer acquisition space.

Taxonomy: Customer Acquisition, Real-Time Bidding (RTB), Demand Side Platform, Yield Optimization, Advertising Exchange, Programmatic Advertising, Lead Generation, Predictive Analytics, Media Automation, Native Advertising, Insure Tech, Comparison Search

Funding Rounds & Investors (3)

View All
Funding Stage Amount Investors Lead Investors Date
Post IPO Secondary $125.40M -
07 May 2024
Private Equity Round Undisclosed 1
Insignia Capital Group
Insignia Capital Group
04 Feb 2019
Debt Financing $20.00M 1
Bridge Bank
Bridge Bank
22 Jun 2017

MediaAlpha Alternatives & Competitors

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FAQ About MediaAlpha

MediaAlpha uses technology and data science to help businesses optimize their customer acquisition efforts.
MediaAlpha was founded in 2011.
MediaAlpha is headquartered in Los Angeles, United States.
MediaAlpha operates in Advertising, Analytics, Insurance, Internet, Platforms, Telecom and CRM and Sales. Its work centres on Customer Acquisition, Real-Time Bidding (RTB), Demand Side Platform and Yield Optimization.
MediaAlpha has approximately 143 employees.
MediaAlpha has completed 3 funding rounds, raising a total of $145.40M. The latest funding stage is Post-IPO Secondary.
Top alternatives and competitors to MediaAlpha include Parallel Path - Health and Wellness Marketing Agency, Kritter Software Technology, Avocarrot, diDNA, GothamAds . These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
MediaAlpha and Parallel Path - Health and Wellness Marketing Agency are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for MediaAlpha, https://bouncewatch.com/company/mediaalpha, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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