Infomedia Ltd (ASX: IFM) is a leading global provider of DaaS and SaaS solutions in the automotive industry, aimed at creating data-driven customer experiences. With a presence in 186 countries, serving over 250,000 industry professionals and 50 OEM brands, Infomedia has established itself as an innovative force in the automotive technology sector for over 28 years.
The company's SaaS parts and service selling platforms, Microcat® EPC™, Microcat Market™, Microcat Partsbridge®, Superservice® Menus™, Superservice Triage™, Superservice Register™, and Superservice Connect™, are designed to enhance productivity, improve customer experiences, and drive sales for dealerships and trade users worldwide.
Infomedia's recent acquisition of SimplePart, a global provider of B2B and B2C aftersales e-commerce solutions, further demonstrates its commitment to expanding its service offerings and market presence.
Founded in 1987 and headquartered in Australia, Infomedia is set to continue its growth and influence within the automotive industry with its advanced DaaS and insights platform, Infodrive™, which integrates data analytics and global aftersales expertise to drive predictive marketing and enhance dealer performance programs for global automakers.