Infomedia logo — Creating data-driven automotive customer experiences

Infomedia

Creating data-driven automotive customer experiences

Founded 1987 Australia Australia 458 employees Information Technology, Logistics +3

General Information

Company Name Infomedia
Founded Year 1987
Location Australia Australia
Employees 458
Industries Information Technology, Logistics, SaaS +2
Social

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About Infomedia

Infomedia Ltd (ASX: IFM) is a leading global provider of DaaS and SaaS solutions in the automotive industry, aimed at creating data-driven customer experiences. With a presence in 186 countries, serving over 250,000 industry professionals and 50 OEM brands, Infomedia has established itself as an innovative force in the automotive technology sector for over 28 years.

The company's SaaS parts and service selling platforms, Microcat® EPC™, Microcat Market™, Microcat Partsbridge®, Superservice® Menus™, Superservice Triage™, Superservice Register™, and Superservice Connect™, are designed to enhance productivity, improve customer experiences, and drive sales for dealerships and trade users worldwide.

Infomedia's recent acquisition of SimplePart, a global provider of B2B and B2C aftersales e-commerce solutions, further demonstrates its commitment to expanding its service offerings and market presence.

Founded in 1987 and headquartered in Australia, Infomedia is set to continue its growth and influence within the automotive industry with its advanced DaaS and insights platform, Infodrive™, which integrates data analytics and global aftersales expertise to drive predictive marketing and enhance dealer performance programs for global automakers.

Taxonomy: DaaS, SaaS solutions, automotive ecosystem, OEMs, dealerships, aftermarket solutions, aftersales, parts selling platform, service selling platform, e-commerce solutions, automotive technology, global market, SimplePart acquisition, customer journey

No funding data available for Infomedia yet.

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FAQ About Infomedia

Creating data-driven automotive customer experiences
Infomedia was founded in 1987.
Infomedia is headquartered in Australia.
Infomedia operates in Information Technology, Logistics, SaaS, Transportation and Automotive. Its work centres on DaaS, SaaS solutions, automotive ecosystem and OEMs.
Infomedia has approximately 458 employees.
Top alternatives and competitors to Infomedia include Solera | AutoPoint, Carbin Africa, Oto.net, Partly, S4DS Software. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Infomedia and Solera | AutoPoint are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Infomedia, https://bouncewatch.com/company/infomedia, updated 11 February 2026. When citing, please name BounceWatch and link this page.

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