Skip to content
Insider One logo — The #1 platform that brings everything marketing and custome...

Insider One

The #1 platform that brings everything marketing and customer engagement teams need in one place, to become unstoppable.

Founded 2012 1885 employees Series E Total: $771.90M Marketing

General Information

Company Name Insider One
Founded Year 2012
Employees 1885
Industries Marketing
Funding Stage Series E
Business Model B2B, SaaS, Platform
Revenue Model Subscription, Usage Based, Tiered Pricing
Social

BounceWatch is an independent company data service, not affiliated with Insider One. To contact Insider One, visit insiderone.com.

Is this your company?

Confirm with your work e-mail, get the Verified badge and keep this profile correct yourself. Search engines and AI assistants read it every day.

Get Verified

How does Insider One compare?

A PDF of Insider One and up to 10 competitors you pick: team, funding, traffic and every dated move of the last 90 days. Each company is re-checked on the day you order, so it is current.

See a sample report

This takes a few seconds: we look beyond our own index too.

Meeting Insider One soon?

A one-page PDF brief: what it does, key facts, the last 90 days of dated moves and questions worth asking. Re-checked on the day you order. See a sample

About Insider One

Insider One, founded in 2012, is a leading platform in the Marketing industry, specializing in providing comprehensive solutions for marketing and customer engagement teams. Their core offering lies in integrating AI-driven Customer Data Platform (CDP) technologies, supporting a wide range of channels such as WhatsApp, SMS, Email, Web, App, and Site Search.

The company's impressive client roster includes prominent global brands like Samsung, L’Oréal, and Singapore Airlines, which underscores the platform's strength in delivering enhanced customer experiences. Insider One has been acknowledged as a leader in several industry reports, including Gartner Magic Quadrant and Forrester Wave.

In November 2024, the company secured a significant $500.00M Series E investment from General Atlantic, highlighting strong investor confidence in its growth trajectory and market potential. This funding positions Insider One to further bolster its product capabilities and expand its global footprint.

Business keywords: AI-Powered Marketing, Customer Data Platform, Customer Engagement, Personalization Engines, Cross-Channel Journey Orchestration, Multichannel Marketing, Mobile Marketing, SMS Marketing, WhatsApp Marketing, E-commerce Personalization, Predictive Analytics, Experience Optimization, Web Personalization, Customer Journey Analytics, Omnichannel Marketing

Services & Products

Agent One Self-Optimizing Intelligence
Integration Hub
Customer Data Management
WhatsApp Marketing
Reporting & Data Insights
Interactive Product Demo Hub

Target Customers

Retail & Ecommerce Brands Financial Services Companies Travel & Hospitality Industry Beauty & Cosmetics Firms Automotive Industry Telecommunications Providers Marketing and Customer Engagement Professionals

Funding Rounds & Investors (9)

View All
Funding Stage Amount Investors Lead Investors Date
Series E $500.00M 1
General Atlantic
01 Nov 2024
Growth Equity VC $105.00M 2
Qatar Investment Authority, IES Holding
01 May 2023
Series D $121.00M 7
212, Wamda Capital +5
01 Feb 2022
Series C $32.00M 4
Wamda Capital, Endeavor Catalyst +2
01 Jul 2020
Series B $11.00M 3
Wamda Capital, Dogan Holding +1
01 Apr 2018
Early VC Undisclosed 1
500 Global
01 Feb 2017
Series A €2.00M 4
212, Wamda Capital +2
01 Sep 2016
Seed $700.00K 1
Aslanoba Capital
01 Feb 2015
Seed $200.00K 1
Galata Business Angels
01 Jan 2013

Insider One Alternatives & Competitors

View All Alternatives
Insider One vs
Braze
Braze United States

Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™

2285 employees
Analytics, Automation
Insider One vs

Comprehensive Customer Engagement & Experience platform to build meaningful connections between cons...

Series C+
1252 employees
Advertising, Analytics
Insider One vs
Dengage
Dengage United Kingdom

The only All-in-One Composable AI Marketing Platform.

Series A
156 employees
Marketing

FAQ About Insider One

The #1 platform that brings everything marketing and customer engagement teams need in one place, to become unstoppable.
Insider One was founded in 2012.
Insider One operates in Marketing. Its work centres on AI-Powered Marketing, Customer Data Platform, Customer Engagement and Personalization Engines. Its customers include Retail & Ecommerce Brands, Financial Services Companies and Travel & Hospitality Industry.
Insider One has a B2B, SaaS and Platform business model. Its revenue comes from Subscription, Usage Based and Tiered Pricing.
Insider One has approximately 1885 employees.
Insider One has completed 9 funding rounds, raising a total of $771.90M. The latest funding stage is Series E.
Insider One offers: Agent One Self-Optimizing Intelligence, Integration Hub, Customer Data Management, WhatsApp Marketing, Reporting & Data Insights, Interactive Product Demo Hub.
Top alternatives and competitors to Insider One include Braze, Netcore Cloud, Dengage. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Insider One and Braze are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Insider One, https://bouncewatch.com/company/insider-one, updated 28 September 2026. When citing, please name BounceWatch and link this page.

Analytics cookies (ours + Google). Cookie Policy

Talk to an analyst Book a 7-day Readout