iQiyi is a Chinese ad-supported platform offering high-definition, professionally produced television and movie content with full licensing. The company initiated a significant copyright acquisition strategy to build an extensive content library featuring movies, TV dramas, variety shows, documentaries, animation, travel, and more. iQiyi offers brands the opportunity to enhance their returns through the SWS (Search-Watch-Share) model.
Launched on April 22, 2010, initially as Qiyi, with investment backing from Baidu and Providence Equity Partners, iQiyi rebranded itself on November 26, 2011, with a refreshed logo. By August 2012, iQiyi had amassed over 370 million PC users, with a combined monthly usage time exceeding 1,374 million hours, in addition to 90 million activated mobile users. iQiyi's primary competitors include Youku.com, Tudou.com, and PPTV.
The company received a $600.00 million Post-IPO Debt investment on March 1, 2023. With its extensive content library and wide user base, iQiyi continues to be a prominent player in the high-definition entertainment industry.
