Korea South
MUST IT is a leading luxury e-commerce platform in South Korea, offering a wide range of luxury products and a seamless online shopping experience. Founded in 2012, the company has demonstrated exceptional growth, averaging over 80% annually and achieving a cumulative transaction volume of 1 trillion. It has also successfully attracted three rounds of investments, with the most recent Venture Round investment occurring on 01 January 2016 from IMM Investment. The company's strategic focus on leveraging robust IT capabilities, parallel imports, and purchasing agents has expanded the boundaries of luxury shopping from offline to online channels.
The company's unwavering commitment to meeting customer preferences and minimizing failed explorations has contributed to its position as a market leader. With a vision to enhance the discovery of luxury and to guide towards a better life, MUST IT aims to continue its remarkable growth trajectory, catering to the preferences of the MZ generation and promoting accessibility to international luxury and contemporary brands.
Continuously adapting to the evolving e-commerce landscape, MUST IT is well-poised to establish itself as a compelling force in the industry, guided by its principles and values. The company's emphasis on smart luxury echoes in its slogan "Exploring all luxury tastes, MUST IT," resonating with its mission to become a luxury navigator that guides towards a better life. With its exceptional capabilities, MUST IT invites individuals who can contribute to its vision and growth.
