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itsu logo — eat beautiful

itsu

eat beautiful

Founded 1997 United Kingdom London, United Kingdom 865 employees Private Equity Food and Beverage, Retail

General Information

Company Name itsu
Founded Year 1997
Location United Kingdom London, United Kingdom
Employees 865
Industries Food and Beverage, Retail
Funding Stage Private Equity
Business Model B2C, E Commerce, Franchise
Revenue Model Product Sales, Service Fee, Franchise Fee
Social

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About itsu

itsu, founded in 1997, is a notable player in the Food and Beverage industry, with headquarters in the United Kingdom. The company operates over 80 restaurants across the UK and Belgium, renowned for their Asian-inspired cuisine under the tagline, "eat beautiful".

The company emphasizes healthy eating by preparing fresh food daily in each venue, with menus that highlight lighter, balanced meals, crafted from quality ingredients. Alongside its restaurant operations, itsu [grocery] extends its market reach by offering Asian-inspired products for consumers at supermarkets and online platforms, catering to at-home dining preferences across Europe and beyond.

While growing its footprint, itsu maintains a focus on nurturing talent and fostering innovation within its workforce, promoting a culture of strong standards. Notably, no recent investment events or investors are publicly recorded for the company.

Business keywords: Asian-inspired cuisine, Healthy eating, Restaurant chain, Innovative menu, Quality ingredients, Fresh food preparation, Grocery retail, Online food sales, Talent development, Food innovation, Simple recipes, Balanced meals, Quick-service restaurants, Wholesale food distribution

Services & Products

Restaurant Services
Grocery Product Distribution
Catering Services
Gift Cards
Nutrition Education Programs

Target Customers

Health-conscious Consumers Families and Children Asian Cuisine Enthusiasts Supermarkets and Retailers Educational Institutions

No funding data available for itsu yet.

itsu Alternatives & Competitors

View All Alternatives
itsu vs
7-Eleven Danmark
7-Eleven Danmark Denmark

"Making life easier"​

80 employees
Food and Beverage, Retail
itsu vs
LYFE Kitchen
LYFE Kitchen

Bringing nourishing meals to your table, from breakfast to dinner, with gluten-free options and onli...

Venture round
Food and Beverage, Retail
itsu vs
İsteGelsin
İsteGelsin Turkey

A dedicated online supermarket providing a comprehensive grocery shopping experience.

Venture round
104 employees
E-Commerce, Food and Beverage
View all alternatives

FAQ About itsu

eat beautiful
itsu was founded in 1997.
itsu is headquartered in London, United Kingdom.
itsu operates in Food and Beverage and Retail. Its work centres on Asian-inspired cuisine, Healthy eating, Restaurant chain and Innovative menu. Its customers include Health-conscious Consumers, Families and Children and Asian Cuisine Enthusiasts.
itsu has a B2C, E Commerce and Franchise business model. Its revenue comes from Product Sales, Service Fee and Franchise Fee.
itsu has approximately 865 employees.
itsu offers: Restaurant Services, Grocery Product Distribution, Catering Services, Gift Cards, Nutrition Education Programs.
Top alternatives and competitors to itsu include 7-Eleven Danmark, LYFE Kitchen, İsteGelsin, PT Frisian Flag Indonesia, Alfrisa - Alimentos Friorizados. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
itsu and 7-Eleven Danmark are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for itsu, https://bouncewatch.com/company/itsu, updated 25 March 2026. When citing, please name BounceWatch and link this page.

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