Joy is a startup focusing on Behavioral Technologies For Families, with the mission to assist parents in establishing structure and routines for their children's lives. The company's flagship product, the Octopus Watch, is an innovative, icon-based timepiece designed to instill good habits and time management skills in children. Founded in 2016, Joy is based in San Francisco, USA, and Annecy, France.
With a slogan of "Training wheels for good habits™," Joy operates within the Care Economy, Hardware, and Health Care industries. The startup secured a $1.00M Convertible Note investment on 23 January 2017, with participation from venture capital firms SOSV and HAX.
Overall, Joy presents a strong proposition with its focus on fostering positive behavior in children, supported by a notable investment and backing from reputable venture capital sources.