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JoySpoon logo — Everytime. Anytime. Joy spoon is a D2C brand for tasty mouth...

JoySpoon

Everytime. Anytime. Joy spoon is a D2C brand for tasty mouth freshener also known as Mukhwas. I Backed by 100X.VC I

Founded 2023 India Ahmedabad, India 13 employees Seed Total: $12.56M Food and Beverage

General Information

Company Name JoySpoon
Founded Year 2023
Location India Ahmedabad, India
Employees 13
Industries Food and Beverage
Funding Stage Seed
Business Model D2C, E Commerce
Revenue Model Product Sales, One Time Purchase, Service Fee
Social

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About JoySpoon

JoySpoon is a budding Food and Beverage startup that is revolutionizing the way Indians experience mouth fresheners. Founded in 2023 by childhood friends Vaishali and Yash, this D2C brand hailing from Ahmedabad is tapping into the cultural love for mukhwas, offering a product free from sugar and artificial flavors. The establishment was inspired by a unique personal event and has swiftly garnered attention due to its authentic roots, marrying cultural heritage with modern consumer preferences.

Backed by top-tier sector players, JoySpoon secured a $60.00K seed investment on January 1, 2025, demonstrating strong confidence from investors like Prateek Toshniwal, Abhinav Jain Ranka, Nishit Sadhwani, and Ankit Jain. With its headquarters in India, JoySpoon is poised to become a pioneering brand in the Indian market, focused on delivering high-quality, tasty mouth fresheners. Supported by 100X.VC, the brand aims for nationwide recognition and expansion in the coming years.

Business keywords: D2C Brand, Mouth Freshener, Mukhwas, Sugar-Free Products, Natural Flavors, Quality Products, Consumer Packaged Goods, Cultural Heritage, Innovative Gifting, Tasteful Variants, Health-Conscious Products, Branding and Marketing, Indian Cuisine, Family Tradition

Services & Products

Production and sale of premium mukhwas
Online shopping platform for ethnic snacks and mukhwas
Gifting solutions and hampers
Sales through airport retail outlets

Target Customers

Health-conscious consumers People looking for premium ethnic snacks Gift buyers Travelers through airports

Funding Rounds & Investors (2)

View All
Funding Stage Amount Investors Lead Investors Date
Seed $60.00K 4
Prateek Toshniwal, Abhinav Jain Ranka +2
01 Jan 2025
Seed INR12.50M 1
100X Ventures
100X Ventures
01 Oct 2023

JoySpoon Alternatives & Competitors

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JoySpoon vs
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JoySpoon vs
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That's it.

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Pushp Brand (INDIA) PVT. LTD.
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FAQ About JoySpoon

Everytime. Anytime. Joy spoon is a D2C brand for tasty mouth freshener also known as Mukhwas. I Backed by 100X.VC I
JoySpoon was founded in 2023.
JoySpoon is headquartered in Ahmedabad, India.
JoySpoon operates in Food and Beverage. Its work centres on D2C Brand, Mouth Freshener, Mukhwas and Sugar-Free Products. Its customers include Health-conscious consumers, People looking for premium ethnic snacks and Gift buyers.
JoySpoon has a D2C and E Commerce business model. Its revenue comes from Product Sales, One Time Purchase and Service Fee.
JoySpoon has approximately 13 employees.
JoySpoon has completed 2 funding rounds, raising a total of $12.56M. The latest funding stage is Seed.
JoySpoon offers: Production and sale of premium mukhwas, Online shopping platform for ethnic snacks and mukhwas, Gifting solutions and hampers, Sales through airport retail outlets.
Top alternatives and competitors to JoySpoon include Lucky Energy, That's it., Pushp Brand (INDIA) PVT. LTD., Wings & Arrow, Love Cocoa | B Corp. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
JoySpoon and Lucky Energy are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for JoySpoon, https://bouncewatch.com/company/joyspoon, updated 17 April 2026. When citing, please name BounceWatch and link this page.

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