Kantar

Shape your brand future

Founded 2009

London, United Kingdom 24767 employees Series C+ Total: $3.10B Analytics, Life Sciences

General Information

Company Name Kantar

Founded Year 2009

Location

London, United Kingdom

Employees 24767

Industries Analytics, Life Sciences

Funding Stage Series C+

Offices as of Sep 2026

‏London‏، ‏England‏ ‏SE1 9LQ‏، ‏GB‏, ‏London‏، ‏England‏ ‏SE1 9LQ‏، ‏GB‏ ‏São Paulo‏، ‏São Paulo‏ ‏05033-070‏، ‏BR‏, ‏São Paulo‏، ‏São Paulo‏ ‏05033-070‏، ‏BR‏ ‏Mumbai‏، ‏Maharashtra‏ ‏400099‏، ‏IN‏, ‏Mumbai‏، ‏Maharashtra‏ ‏400099‏، ‏IN‏ ‏Cape Town‏، ‏Western Cape‏ ‏8001‏، ‏ZA‏, ‏Cape Town‏، ‏Western Cape‏ ‏8001‏، ‏ZA‏ ‏Jakarta Selatan‏، ‏Jakarta‏ ‏12920‏، ‏ID‏, ‏Jakarta Selatan‏، ‏Jakarta‏ ‏12920‏، ‏ID‏ ‏New York‏، ‏US‏, ‏New York‏، ‏US‏ ‏Gurgaon‏، ‏Haryana‏ ‏122022‏، ‏IN‏, ‏Gurgaon‏، ‏Haryana‏ ‏122022‏، ‏IN‏ ‏Dubai‏، ‏AE‏, ‏Dubai‏، ‏AE‏ ‏Cairo‏، ‏EG‏, ‏Cairo‏، ‏EG‏ ‏Accra‏، ‏GH‏, ‏Accra‏، ‏GH‏ ‏Givatayim‏، ‏IL‏, ‏Givatayim‏، ‏IL‏ ‏Karachi‏، ‏PK‏, ‏Karachi‏، ‏PK‏

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About Kantar

Kantar, boasting the slogan "Shape your brand future", is recognized as the world’s leading marketing data and analytics company. Its establishment in 2009 positioned it in the burgeoning sectors of Analytics and Life Sciences. Headquartered in the United Kingdom, Kantar distinguishes itself by offering a comprehensive, global perspective on consumer behavior across over 90 markets. This is achieved through the integration of their human expertise, extensive data resources, and cutting-edge analytics technology.

Kantar's most notable financial milestone was a $3.10B buyout investment on 01 December 2019 by Bain Capital, reflecting solid confidence from the investment community in Kantar's potential to inspire and drive growth in its clients. This transaction underscores both the historical performance and future promise of Kantar in delivering actionable insights for brand development and innovation. The company's ongoing mission is to inform and empower businesses and brands with unprecedented clarity and insight into their markets.

Business keywords: marketing data and analytics, consumer insights, real-world evidence, commercialization partnerships, oncology research, rare diseases expertise, brand tracking, media effectiveness, audience measurement, health research, life sciences analytics, commercial launch optimization, real-world effectiveness

Services & Products

Brand Guidance

Creative Testing and Optimisation

Media Effectiveness

Innovation and Product Development

Customer Experience

Research Services and Survey Solutions

Qualitative Research

Target Customers

Brands seeking market insights Companies looking for consumer behavior analysis Marketers focused on media effectiveness Organizations interested in sustainability strategies Businesses seeking brand valuation

Funding Rounds & Investors (1)

View All

Funding Stage	Amount	Investors	Lead Investors	Date
Buyout	$3.10B	1	Bain Capital	01 Dec 2019

Kantar Alternatives & Competitors

Kantar vs

SHYFT Analytics United States

SHYFT Analytics is an industry leader in cloud data management and mobile analytics for the global l...

Series B

15 employees

Analytics, Health Care

Kantar vs

MavenView United States

At MavenVue, we drive research to commercialization and benefits to end-users.

Seed

3 employees

Analytics, Biopharma

FAQ About Kantar

Shape your brand future

Kantar was founded in 2009.

Kantar is headquartered in London, United Kingdom. As of Sep 2026, it also has offices in ‏London‏، ‏England‏ ‏SE1 9LQ‏، ‏GB‏, ‏London‏، ‏England‏ ‏SE1 9LQ‏، ‏GB‏, ‏São Paulo‏، ‏São Paulo‏ ‏05033-070‏، ‏BR‏, ‏São Paulo‏، ‏São Paulo‏ ‏05033-070‏، ‏BR‏, ‏Mumbai‏، ‏Maharashtra‏ ‏400099‏، ‏IN‏, ‏Mumbai‏، ‏Maharashtra‏ ‏400099‏، ‏IN‏, ‏Cape Town‏، ‏Western Cape‏ ‏8001‏، ‏ZA‏, ‏Cape Town‏، ‏Western Cape‏ ‏8001‏، ‏ZA‏ and ‏Jakarta Selatan‏، ‏Jakarta‏ ‏12920‏، ‏ID‏, ‏Jakarta Selatan‏، ‏Jakarta‏ ‏12920‏، ‏ID‏.

Kantar operates in Analytics and Life Sciences. Its work centres on marketing data and analytics, consumer insights, real-world evidence and commercialization partnerships. Its customers include Brands seeking market insights, Companies looking for consumer behavior analysis and Marketers focused on media effectiveness.

Kantar has approximately 24767 employees.

Kantar has completed 1 funding round, raising a total of $3.10B. The latest funding stage is Series C+.

Kantar offers: Brand Guidance, Creative Testing and Optimisation, Media Effectiveness, Innovation and Product Development, Customer Experience, Research Services and Survey Solutions, Qualitative Research.

Top alternatives and competitors to Kantar include SHYFT Analytics, MavenView. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.

Kantar and SHYFT Analytics are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Kantar, https://bouncewatch.com/company/kantar, updated 25 September 2026. When citing, please name BounceWatch and link this page.