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Keen Decision Systems logo — Make smarter marketing investments to drive value that lasts...

Keen Decision Systems

Make smarter marketing investments to drive value that lasts

Founded 2010 United States United States 43 employees Series B Total: $17.95M Advertising, Analytics +2

General Information

Company Name Keen Decision Systems
Founded Year 2010
Location United States United States
Employees 43
Industries Advertising, Analytics, SaaS +1
Funding Stage Series B
Social

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About Keen Decision Systems

Keen Decision Systems is a high-growth SaaS company that empowers marketing leaders to make data-driven decisions for creating lasting value. Utilizing predictive analytics, the Keen AI-powered marketing mix software enables clients to achieve a 25%+ improvement in incremental revenue within the first year. Founded in 2010 and based in the United States, specifically in North Carolina’s Research Triangle Park, Keen has successfully completed two rounds of funding, with the latest being an $11.00M Series B investment on 19 July 2022. The investors in this latest round were Ballast Point Ventures and Triangle Tweener Fund. Keen has continuously demonstrated its growth, being listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last four years and recognized on the 2022 list of Best Places to Work by the Triangle Business Journal. Notably, the company manages $2 billion in marketing for renowned brands such as Athletic Brewing, Church & Dwight, Suja, Bush Brothers, Mega Food, and Perfect Snacks. Keen's platform and podcast and video series provide comprehensive insights into leveraging data for marketing decisions. Overall, Keen Decision Systems presents a compelling opportunity for venture capital looking to invest in a forward-thinking SaaS company with significant growth potential in the marketing and analytics industries.

Business keywords: data-driven decisions, predictive analytics, marketing measurement, media planning, P&L forecasting, decision optimization, AI powered software, incremental revenue, funding rounds, growth company, Inc. 5000, Best Places to Work, marketing management, fast-growing company

Funding Rounds & Investors (4)

View All
Funding Stage Amount Investors Lead Investors Date
Series B $11.00M 2
Ballast Point Ventures Triangle Tweener Fund
Ballast Point Ventures, Triangle Tweener Fund
19 Jul 2022
Series A $2.00M -
14 Dec 2020
Series A $4.65M 1
Spring Mountain Capital
Spring Mountain Capital
09 Apr 2019
Debt Financing $300.00K 1
Lighter Capital
Lighter Capital
28 Feb 2018

Keen Decision Systems Alternatives & Competitors

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FAQ About Keen Decision Systems

Make smarter marketing investments to drive value that lasts
Keen Decision Systems was founded in 2010.
Keen Decision Systems is headquartered in United States.
Keen Decision Systems operates in Advertising, Analytics, SaaS and Marketing. Its work centres on data-driven decisions, predictive analytics, marketing measurement and media planning.
Keen Decision Systems has approximately 43 employees.
Keen Decision Systems has completed 4 funding rounds, raising a total of $17.95M. The latest funding stage is Series B.
Top alternatives and competitors to Keen Decision Systems include Paramark.com, AdQuick, DOM360, CommerceIQ, InfiniGrow. These companies operate in related industries and serve comparable markets. You can compare them side by side on Bounce Watch.
Keen Decision Systems and Paramark.com are both companies in similar industries. Compare their funding, team size, growth signals, and market position on Bounce Watch to see which one fits your needs.

Source: BounceWatch company record for Keen Decision Systems, https://bouncewatch.com/company/keen-decision-systems, updated 30 December 2024. When citing, please name BounceWatch and link this page.

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