Klout

Klout is a part of the Lithium Technologies team, which is focused on helping companies connect with their customers through their software. The company works with over 300 of the world's best brands to respond on social networks and build trusted content on a community they own. This has enabled Lithium + Klout to reach over 500 million consumers across 10,000 specific interests, thus establishing trust and reputation, and representing one of the biggest data collections on consumer attitudes, preferences, and digital activities. The 100% SaaS-based Lithium Social Customer Experience™ platform empowers brands to build and engage vibrant customer communities to drive sales, reduce service costs, accelerate innovation, and grow brand advocacy. The company, founded in 2008, has experienced rapid growth and is recognized as a leader by top analyst firms such as Gartner and Forrester. Notably, it has been ranked as one of Glassdoor’s Best Places to Work.

Klout's primary business function is to measure influence online. It analyzes the impact of content creation or engagement to find an individual's Klout Score, influential topics, and influencers. Notably, top brands such as Disney, Audi, and Turner use Klout Perks to reach and engage influencers. Furthermore, over 5,000 applications and partners use Klout data to display Klout Scores, prioritize based on Score or topics, and segment users. The last significant funding for Klout was a Series C investment at 23 August 2013, which involved participation from ff Venture Capital and DNX Ventures.

Overall, Klout's integration with Lithium Technologies and its positioning as a leader in analyzing online influence and engagement metrics makes it an intriguing prospect for potential investors seeking opportunities in the analytics, internet, and social media sectors based out of the United States.